How to Get More Engagement on Social Media in 2024

In 2023, more than 4.8 billion people around the world used social media—an all-time high. But for creators, brands, and entrepreneurs, one troubling question still lingers: why is engagement dropping even as user counts grow?

If you've noticed your posts going from hundreds of likes and comments to just a trickle, you're not alone. The algorithms are shifting, competition is fierce, and attention is scarcer than ever. But the good news? Engagement isn't dead—it just demands a smarter, platform-specific approach.

This guide breaks down tactical, proven ways to get more engagement on social media in 2024, across Instagram, TikTok, YouTube, and Telegram.

Why Engagement Matters More Than Follower Count

Vanity metrics are on their way out. These days, most savvy marketers prioritize quality of interaction over quantity of followers. Here’s why that matters:

• Algorithmic reach: Platforms like Instagram and TikTok push content that sparks likes, comments, and shares—not content from big accounts.
• Conversions: Engaged users are more likely to convert into customers, subscribers, or community members.
• Credibility: Real conversations give your brand life—followers without engagement often signal inauthenticity.

“Engagement is the currency of social relevance. Without it, you’re just broadcasting into the void.” – Digital strategist, Sabrina L.

Platform-Specific Strategies That Actually Work

Instagram: Stories, Collabs, and the Comeback of Comments

Instagram’s algorithm rewards interaction more than ever. Here are three must-use tactics:

• Story Stickers: Use polls, quizzes, and emoji sliders to trigger interaction. Instagram Stories with engagement stickers get 3x more replies.
• Collaborative Posts: Partner with another user on a feed post—it exposes your content to two audiences simultaneously.
• Comment Boosting: Ask a simple, open-ended question in your caption and respond quickly to the first 10 comments.

According to Crescitaly's dashboard analytics, creators who use interactive Stories daily increased their engagement by an average of 37% in Q1 2024.

TikTok: Hook Fast, Post Smart, Go Niche

If you're on TikTok and not optimizing your first 3 seconds, you're bleeding views before they’ve even started. Here's what matters now:

• Cold Opens: Start with conflict, extreme emotion, or an unexpected statement. Think “You won’t believe what happened at…”
• Shorter Edits: Keep videos energetic using strategic jump cuts and subtitles.
• Micro-niches: Focus on one clear niche. TikTok’s algorithm favors topical consistency.
• Post Timing: Test posting between 11am–1pm and 6pm–9pm local time—currently the top engagement windows globally.

Using Crescitaly's advanced panel tools, marketers have been able to track post performance across time zones and optimize for peak virality windows—shaving weeks off their content planning cycles.

YouTube: Community First, Shorts Second

YouTube is embracing vertical video in a big way, but traditional long-form content still builds the deepest audience connection. Blend both with these techniques:

• Shorts Frequency: Post Shorts 3–4x per week to boost visibility while promoting your long-form videos in pinned comments.
• Heart Comments: Creators who ‘heart’ top comments report up to 12% more replies—it builds a feedback loop of authenticity.
• Community Tab: Polls, sneak peeks, and behind-the-scenes content keep your channel active between uploads.

Pro tip: Use captions with storytelling hooks like “What nobody tells you about…” to draw people deeper into longer videos.

Telegram: Intimate Engagement Through Broadcast and Bots

Telegram is emerging as a deeply loyal platform, especially for creators running exclusive communities or private launches.

• Segmentation: Create different channels for core themes—e.g., announcements, inspiration, deals.
• Polls & Replies: Use polls to make subscribers feel heard. Prompt discussions with /start-style messages or visual memes.
• Automation: With Telegram bots, you can auto-respond to questions or schedule daily tips through integration platforms.

As Telegram handles over 700 million users monthly, it’s quietly becoming a loyalty engine for brands that care about deeper connections—not just broad reach.

Don’t Just Post—Spark Conversation

Most content dies because it was never meant to foster dialogue. It was a one-way message, not a conversation starter. Make every post answer this question: how will people respond?

Prompts That Drive Real Responses

Here are some fill-in-the-blank caption starters that nearly guarantee interaction:

• “Unpopular opinion, but ____”
• “If I could only use one app for 30 days, it would be ____”
• “When I first started, I wish someone had told me ____”
• “Drop a 🔥 if you agree.”

The more responses you get early on, the more the platform assumes your content is worth showing others. Timing and prompts amplify each other.

Metrics to Watch (Beyond Likes)

Engagement isn't just about likes anymore. Here’s what to measure:

• Saves: Indicates deep value
• Shares: Signals virality
• Comments per view: The real ROI of relevance
• Click-throughs: Measure intent beyond platform

Conclusion: Momentum Requires Attention, Then Intention

Getting more engagement on social media in 2024 isn’t about gaming the system; it’s about understanding what attracts humans—and how platforms mirror that back. Whether you’re building an audience from scratch or trying to reignite a stagnant channel, the tools are already in your hands.

From format shifts to algorithm updates, the pace of change is fast—but with adaptable strategy and reliable insights (like those from Crescitaly.com), staying ahead of the curve becomes doable.

Tip to remember: Consistency > Virality. A daily, engaging post that sparks 50 replies is more valuable long-term than a one-time viral hit with zero conversion.

Listen to your community. Iterate based on engagement data. And most importantly, respect the platforms—but fall in love with your audience.

Meta Title: How to Get More Engagement on Social Media

Meta Description: Proven strategies to increase engagement on Instagram, TikTok, YouTube, and Telegram in 2024.

Tags: Social media engagement, Instagram, TikTok, YouTube, Telegram, SMM panel, Crescitaly