How to Get More Views on Instagram Videos in 2024

In an era where a single viral reel can redefine a brand’s trajectory, savvy marketers are constantly searching for ways to get more views on Instagram videos. But despite Instagram’s 2+ billion users, most creators see modest metrics. Why?

Last December, a boutique candle company in Italy went viral after posting a behind-the-scenes video of their hand-pouring process. The reel garnered 6.2M views in a week—nearly 1,300x their follower count. They didn’t buy views. But they understood the platform, leaned into user behavior, and optimized every inch of their content. That’s the game in 2024.

The Instagram Video Boom: Why Views Matter More Than Ever

With the explosive rise of short-form video content, Reels are no longer optional—they’re the algorithm’s favorite toy on Instagram. In fact, according to Meta’s Q1 2024 earnings call, Reels now account for over 30% of Instagram content consumption.

More views don’t just mean clout—they translate to:

• Increased visibility for your profile and posts
• Higher engagement rates (which means better discovery)
• Improved chances of conversion, whether that’s sales, sign-ups, or direct messages

Understand the Algorithm: What Instagram Rewards in 2024

Gone are the days when engagement alone pushed a video to the Explore page. Instagram now uses behavioral signals and video metadata more aggressively. Here’s what matters now:

1. Average Watch Time & Completion Rate

The longer users watch your video, the more likely it will be boosted. A 15-second reel with a 90% completion rate is stronger than a 60-second reel that gets skipped halfway through.

"Our data shows that videos with 85%+ completion rates see 3.5x more impressions on average." — Crescitaly.com dashboard insights, Q1 2024

2. Replays and Shares Signal Value

Instagram now treats replays and shares as key engagement signals. If your video prompts a replay, save, or share, it tells the algorithm your content is worth spreading.

3. SEO Optimization: Captions, Hashtags, and Audio

Instagram’s internal search is improving. That means your captions, hashtags and even audio title can impact discoverability. Think like a YouTube creator—optimize for intent.

8 Strategic Tactics to Increase Instagram Video Views

Now, let’s get into the specific strategies marketers are using to win on Instagram in 2024.

1. Hook Users Within the First 3 Seconds

Whether it’s humor, intrigue, or motion, you need to stop the scroll—immediately. Some effective openers include:

• “Here’s what no one tells you about…”
• Quick transformations or time-lapses
• Unexpected visuals or sounds to jolt attention

2. Repurpose Across Platforms (TikTok, YouTube Shorts, Telegram)

If you’re already filming vertical video, publish it beyond Instagram. TikTok, YouTube Shorts and even Telegram channels with media bots are feeding traffic back into Instagram profiles.

"Creators who repurpose on at least 2 platforms grow 48% faster, according to Crescitaly data from AI panel integrations."

3. Post at the Right Time – Not Just Popular Times

Test posting when your audience is active but competition is low. Sundays at 7 PM and Wednesdays at 10 AM (your local time) often outperform the traditional Friday rush.

4. Use High-Retention Formats

Keep your video rapid, looping, and structured like this:

• Hook (0-3s): Grab attention
• Payload (3-10s): Share core message
• CTA or Loop (10-15s): Ask to rewatch or embed twist

5. Use Music Strategically

Viral sounds give your video a boost. Look for trending audio with 10k–30k uses—still emerging but with enough context to indicate momentum.

6. Collaborate with Micro-Influencers

Instead of paid ads, partner with accounts whose niche follows parallel your audience. Cross-tagging videos or dual-posting Reels spreads reach organically.

7. Analyze Retention Graphs in Professional Dashboard

Instagram’s built-in data tools show critical minute-to-minute performance. Combine that with tools like Crescitaly.com to evaluate performance across countries, formats, and even reel length distributions.

8. Use a Trusted SMM Panel for Organic Boosts

Want an early push? Services like Crescitaly.com’s advanced panel offer targeted, real-looking views that accelerate social proof—especially helpful for new accounts trying to gain traction without triggering platform penalties.

Case Study: Telegram + Instagram = Unlikely Traffic Engine

When indie musician Ava Moreno released a snippet of her latest track, she didn't just rely on Reels. Instead, she distributed the clip first via her private Telegram channel using a native video bot. Followers downloaded the clip, re-uploaded it to Instagram, and tagged other fan accounts. Within days, her original reel—using the same video—picked up 800k organic plays.

Lesson: Don’t isolate platforms. Think ecosystem.

Wrapping Up: The Future of Instagram Video Growth

Instagram’s video landscape is evolving fast—but that’s good news. It creates new room for marketers and creators to innovate, test, and grow without massive budgets.

To recap, focus on:

• Creating tight, engaging videos optimized for completion
• Integrating repurposing strategies across TikTok, YouTube Shorts, and Telegram
• Using platforms like Crescitaly to identify trends, boost early impressions, and grow organically

Looking ahead, expect Instagram to tie Reels more closely with DMs and Stories—meaning deeper engagement loops, not just surface views.

The bottom line? In 2024, it’s not just about virality. It’s about intention + distribution. When those two play together? That’s when views follow.

Meta Title: How to Get More Views on Instagram Videos

Meta Description: Learn how to boost your Instagram video views using real strategies, tools like Crescitaly, and cross-platform engagement tactics that work.

Tags: Instagram, SMM panel, TikTok growth, social media marketing, Crescitaly, YouTube Shorts, Instagram Reels, Telegram marketing