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How to Grow a Social Media Presence in 2024

Crescitaly Staff

Crescitaly Staff

— 4 min read

In 2018, a baker in Milan began posting 10-second bread-stretching videos. By 2022, she had 2.3 million Instagram followers, brand deals with three European flour companies, and her own mobile app. No production team. No giant ad spend. Just strategic platform use, audience focus — and consistency.

Her story is no longer rare. In fact, creators across niches — fitness coaches, meme curators, indie musicians — are quietly building massive social media footprints. The glue? Smart content, systemized SMM tools, and consistent growth techniques that respond to algorithmic trends. Whether you're a solopreneur on Telegram, a skincare brand on TikTok, or managing multiple client accounts from an SMM panel, learning how to grow a social media presence in 2024 may be your biggest business unlock.

The Landscape of Social Media Growth: What's Different in 2024

This year, platforms are more crowded, more competitive — and more personalized than ever. Here's why traditional tactics won't cut it anymore:

  • AI content sorting: Instagram, YouTube, and TikTok now use advanced machine learning to recommend posts tailored to user behavior, not just popularity.
  • Short-form saturation: Nearly 80% of brand engagement on TikTok comes from videos under 45 seconds, according to Statista’s Q1 2024 data.
  • New player adoption: Messaging-first platforms like Telegram are becoming marketing tools via bots, broadcast channels, and affiliate funnels.

To stay relevant, creators and marketers must obsess over two things: distribution and optimization. Let's break them down per platform and growth strategy.

Platform-Specific Strategies for Sustainable Social Presence

1. Instagram: Communities Over Aesthetics

The polished feed aesthetic of early Instagram is dead. In 2024, micro-communities and creator authenticity drive account growth. Carousel tutorials, meme-based storytelling, and inside jokes shared in niche reels outperform highly produced content.

Want to 10x your Instagram reach without running ads? Try this:

  • Use content pillars and storyboard your month’s carousels in advance.
  • Leverage Instagram’s Collabs feature to co-publish with peers and double distribution.
  • Run giveaways that revolve around saves & shares, not just follows.
"Instagram engagement soared by 43% after we switched from promo posts to storytelling carousels," says Dario, a skincare brand founder using Crescitaly's panel to monitor KPIs across campaigns.

2. TikTok: Edutainment Is the Algorithm’s Favorite Food

Forget lip-syncing. TikTok in 2024 is the world’s most addictive learning platform. “Edutainment” — short entertaining how-to’s — remain algorithm magnets if you commit to clarity and fast pacing.

For growing your account on TikTok:

  • Hook with emotion or exaggeration in the first 2 seconds.
  • Use comment replies to “part two” your way to more views.
  • Go native: Record using TikTok’s camera and text overlay. The algo notices.

Want faster traction? Using Crescitaly's advanced panel, marketers can test multiple hooks per niche in different regions, optimizing growth trajectories before committing budget to influencer collabs or Spark Ads.

3. YouTube: The Creator-Led Funnel

After a decade of being the long-form video king, YouTube now thrives on Shorts. But don’t be fooled — shorts grow awareness, long-form builds audience equity.

In building a sustainable YouTube presence:

  • Create series-based content: “Episode 1” beats random standalone uploads.
  • Design thumbnail-first: Your CTR lives or dies here.
  • Convert traffic by embedding affiliate links or community invitations into video descriptions and pinned comments.

4. Telegram: The Loyalty Engine

Telegram continues to soar in 2024, especially for creators looking to own their distribution. With channels, subscriber bots, and near-instant delivery rates, Telegram allows you to build a more monetizable connection with your audience outside the feed-based ecosystem.

Try this growth sequence:

  1. Use Instagram Stories to tease Telegram-only content.
  2. Set up Telegram entry triggers (e.g., free eBook via bot) to capture leads.
  3. Monetize with gated offers, member-only content, or affiliate funnels.

Pro marketers track conversion from TikTok to Telegram channel joins using link redirects and UTM parameters — all of which can be visualized in Crescitaly's dashboard when managing multi-platform SMM campaigns.

Leveraging SMM Panels Without Looking Inauthentic

Let’s be clear: buying followers is outdated and damaging. But smart SMM panel use can power testing, targeting, and time-saving — without breaking platform rules.

Here’s what savvy creators use SMM tools for in 2024:

  • Engagement testing: Buying a tiny batch of real-looking views to study caption vs CTA effects.
  • SEO boost: Pre-seeding YouTube videos with real retention views to kickstart algorithm pickup.
  • Follower cleanup: Removing ghost accounts to increase engagement rate.
"Crescitaly.com lets us automate metrics tracking across TikTok and YouTube while managing channel cleanups for improved performance," says Alex, who manages 12 creator accounts weekly.

The Human Element: What Still Matters Most?

Growth hacks help. But genuine reach is still built on:

  • Psychological resonance: Does your audience feel your message?
  • Consistency: Are they seeing you show up enough and reliably?
  • Story coherence: Is your brand — personal or business — clearly relatable?

Content that feels human — even if optimized — earns trust. And trust drives shares, saves, and subs.

Final Takeaways: Where to Focus Next

Growing a social media presence in 2024 is equal parts art and engineering. It means embracing algorithmic shifts while anchoring in human truth. It means streamlining back-end systems using professional-grade tools like Crescitaly while still speaking in the language of your audience… not the algorithm.

So what’s your move now?

  • Audit your engagement across Instagram, TikTok, YouTube, and Telegram — not just raw follower count.
  • Strongly consider using an SMM service that allows dashboard-level visibility, like Crescitaly.com.
  • Map a 30-day content calendar around your 3 most successful post types of the past 90 days.

The creators winning in 2024 aren’t stuck in their phones. They’re working from systems, story, and strategy. The good news? You can too.

Meta Title: How to Grow a Social Media Presence in 2024

Meta Description: Learn effective strategies to grow your social media presence across top platforms. Powered by real tools, optimized for marketers and creators.

Tags: Instagram, SMM panel, TikTok growth, YouTube marketing, Telegram marketing, Crescitaly, social media growth

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