How to Grow on Instagram in 2024: Smart Strategies That Work

In early February, a vintage clothing reseller in Milan posted a 15-second reel featuring nothing more than a faded Levi’s jacket flipping in slow-motion light. Two weeks later, their following had exploded by over 20,000—all organic, all from Instagram.

Still think Instagram growth is dead? Think again.

Despite algorithm changes and increased competition, Instagram remains one of the fastest and most impactful platforms for brand and creator growth. But the playbook has shifted. If you're still relying on static posts and hoping for the best, it's time to strategize smarter.

Here’s how to grow on Instagram in 2024 using proven techniques—from content tactics to leveraging platforms like Crescitaly to accelerate your reach.

Why Instagram Still Leads in Community Engagement

Instagram may not be the newest app in your social stack, but it continues to outperform in terms of authentic engagement. With over two billion active monthly users, the platform is evolving—not fading.

• Reels now account for 30% of time spent on Instagram, according to Meta’s latest earnings call.
• DM-based community building (Think: Broadcast Channels and Subscriptions) are pushing creators from passive posting to two-way interaction.
• Instagram’s search & explore tools are increasingly resembling TikTok’s content discovery model, favoring relevance over virality.

Translation: If you understand what today’s Instagram prioritizes, you can reverse-engineer your growth plan accordingly.

The Growth Formula: What Actually Works in 2024

1. Prioritize Short-Form Video—But Make it Native

Reposting a TikTok to Reels with a watermark? Instagram sees it—and likely penalizes it.

Here’s how to win with Reels in 2024:

• Create hook-heavy intros—The first 1.5 seconds matter more than the next 20.
• Use native IG tools, like text overlays and trending audio, to boost discoverability.
• Keep videos under 15 seconds. According to data pulled from Crescitaly's insights dashboard, Reels between 10–14 seconds see 53% higher completion rates.

2. Lean Into Carousels for Saveable Content

Static posts aren’t dead—they’ve just evolved. Carousels continue to outperform for retention and saves. Think slides that feel more like quick tutorials or snackable storytelling.

“On posts where the first slide was a bold quote or question, save rates increased by over 40%,” notes Alex N., a niche travel creator with 280K followers.

Call-to-action? Encourage viewers to swipe through for more value. Make it clear from slide one.

3. Collaborate Strategically with Other Creators

Creator collabs are no longer influencer-only territory. As Instagram continues to push the "Collab Post" feature, anyone can co-publish content that doubles reach instantly.

To make collaborations work:

• Pick accounts with similar audiences that aren’t direct competitors
• Pitch a clear win-win idea (e.g., “Let’s co-film a mini-challenge that spans both pages”)
• Tag collaborators as joint authors via Instagram’s post settings so both audiences see it

This can create viral loops that fuel your following for days—especially when timed with Reels trends.

4. Post When Your People Are Actually Online

Don't trust myths—trust data. Instagram’s quiet algorithm tweak in late 2023 shifted emphasis to “recency relevance.” Meaning: Posts that go live when your audience is online now travel further.

Use Crescitaly’s advanced panel to analyze peak engagement windows for your niche. Bonus: the dashboard adjusts time zones automatically, removing one more headache from your planning process.

5. Stories + Broadcast Channels = DM-Level Growth

Instagram is leaning further into messaging-first culture, and that means growth is no longer just about feed visibility.

• Use Stories daily—volume helps. Add polls, quizzes and sliders for micro-engagements.
• Start a Broadcast Channel to send mass DMs with content updates or exclusive drops.
• Reserve DMs for high-intent community building—responding manually to fans, client leads, and collab requests pays off.

One creator in the fitness niche reported 8x engagement when combining a product drop with a Broadcast Channel notification. The takeaway: your feed might spark attention, but your DMs seal the deal.

Cross-Platform Momentum: Why IG Needs TikTok, YouTube, and Telegram

To grow a robust presence, it's not about Instagram alone—it’s about linked strategies across key platforms:

TikTok: Fuel the Top of the Funnel

Use TikTok for rapid reach—its FYP is still the most generous in serving fresh accounts. Hook viewers, then link them to your IG for deeper connection.

YouTube Shorts: Cement Authority

YouTube growth takes longer, but Shorts can repurpose your Instagram Reels with added search visibility. Include clear CTAs pointing to Instagram for more interactive content.

Telegram: Build Your Die-Hard Tribe

For Crypto, finance, and coaching accounts, Telegram channels are essential. Once users are invested, they follow your IG for visuals and lifestyle storytelling.

Smart SMM panel users have started automating initial boosts via Crescitaly, then funneling real people from Instagram into closed Telegram groups—an effective tactic that blends social proof with conversion-driven engagement.

What Instagram Growth Will Look Like Tomorrow

Here’s the truth: “going viral” is no longer the goal. Building a brand with staying power is.

To grow on Instagram in 2024 and beyond, creators and marketers should focus on three things:

• Make valuable content fast, personal, and visually magnetic
• Use SMM tools like Crescitaly for data-led decisions and smart post amplification
• Engage deeply—especially through Stories, DMs, and real community features

Growth isn't luck anymore. It's a carefully crafted loop of action, data, and connection. Instagram’s not dying—it’s maturing. And for those who adapt, the platform still offers unmatched opportunity for global influence and income.

Now’s your move. Start creating, collaborating, and tracking smarter—and let your profile do the talking.

Meta Title: How to Grow on Instagram in 2024

Meta Description: Discover how to grow on Instagram in 2024 using data-driven tactics, fresh content approaches, and tools like Crescitaly for measurable success.

Tags: Instagram, SMM panel, TikTok growth, Crescitaly, YouTube Shorts, Telegram marketing, Reels tips