general

How to Grow on Instagram with Reels in 2024

Crescitaly Staff

Crescitaly Staff

— 4 min read

In early 2024, a wellness coach started posting 15-second Reels three times a week. Within two months, she gained over 120,000 followers and saw her course sales triple. Her content? Simple stretches, trending sounds, and genuine storytelling. This isn’t an isolated case—it’s the new frontier of growth on Instagram.

With Instagram Reels consistently outperforming static posts and even Stories, the platform has made it abundantly clear: video is no longer optional. If you're not leveraging Reels, you’re not just behind—you’re invisible.

Why Reels Matter More Than Ever

Instagram launched Reels in 2020 to compete with TikTok. By 2023, Reels became the most recommended content format on the app. In fact, Meta reported that time spent watching Reels increased by 24% year-over-year among users under 30.

Algorithmic Priority

Instagram’s algorithm now favors video content in Explore, the Reels tab, and even your followers’ feeds. This means Reels receive:

  • Higher impressions than photo posts
  • More opportunities to go viral
  • Increased engagement through likes, shares, and comments

According to Crescitaly’s dashboard, creators averaging 4+ Reels per week increase their reach by up to 160% compared to static campaigns. If you’re investing effort anywhere, Reels is the place.

Crafting Reels That Actually Grow Your Following

It’s not just about posting—it's about posting Reels that work. Here's how to strategically create and scale content that converts eyeballs into loyal followers:

1. Hook Within 1.5 Seconds

The first two seconds determine your video’s fate. Your hook can be a bold statement, compelling question, or rapid visual shift.

Example: “You’re brushing your teeth wrong—here’s how a dentist does it.” That line earned 3M views and 100K follows for a dental creator in Milan.

Instagram’s algorithm favors content created using its in-app features. That includes:

  • Using trending audio (you’ll spot them via the arrow icon)
  • Adding on-screen text and closed captions
  • Adjusting clips directly in the Reels editor

3. Tell a Mini Story

Narratives keep retention high. Even in 15 seconds, you can structure content with:

  • Problem — "Can’t sleep at night?"
  • Solution — “Try this 3-minute breathing flow…”
  • Result or CTA — “Follow for 60-second daily calm.”

4. Post Consistently—But Smartly

It's not about spamming, but sustainable output. The sweet spot for most creators? 4-7 Reels per week. Use scheduling tools to batch content creation.

With Crescitaly’s advanced panel, marketers can automate publishing, analyze performance by post type, and manage multiple brands at once—all from one simple dashboard.

Reels grow faster when you align with culture and community. Here’s how:

Trend Piggybacking

Trends give you momentum. Monitor reels in your niche daily. Ask: What’s a format you can recreate? What’s the joke or twist you can reframe?

Collaboration Reels

Co-create with similar-sized creators or niche experts. Use Instagram’s “Collab” tag to share visibility and engagement across both audiences.

Cross-post from TikTok or YouTube Shorts—But Carefully

Repurposing is efficient… if done right. Remove watermarks using online tools. Tailor captions for each platform’s tone (quirky on TikTok, aesthetic on IG, tutorial-led on YouTube).

The Metrics That Actually Matter

Follower count is vanity without meaningful engagement. Here’s what the most effective marketers and SMM panel users focus on instead:

  • Watch Time: Longer average view duration = higher chance to be boosted
  • Shares & Saves: These signal relevance, not just entertainment
  • Profile Visits: Leading indicator of growth

Use analytics tools (like Crescitaly or native IG Insights) weekly to check what kind of Reels drive saves, not just views. That’s your content roadmap.

How Top Niches Are Dominating with Reels

Every niche has its Reels strategy. Here's what success looks like in key growth verticals:

Education & Coaching

  • Micro-tutorials with visual overlay/text
  • Identifiable “series” (e.g., "30 Days of Mindset Hacks")

Fitness & Wellness

  • Form correction overlays and quick workouts
  • “Before and afters” paired with eye-catching transitions

Beauty & Fashion

  • Time-lapse transformations
  • “What I’d wear to…” trends

3 Reels Strategies Worth Testing This Month

Want to stay ahead of the curve? Try these tactics that are gaining steam in early 2024:

1. Series-Based Content

Tell audiences what to expect. “Day 1 of 100” style hooks keep them coming back—ideal for tracking progress, sharing hacks, or teaching skills.

Everyone’s lip-syncing. Stand out with narration layered over sound. Adds credibility and gives your voice unique positioning.

Create one “timeless” Reel per week with always-relevant info (e.g., Q&A, evergreen tips). Balanced with trends, this helps future-proof your profile.

Final Thoughts: Your Next 30 Days of Instagram Growth

Instagram Reels aren't just a format—they’re the algorithm's favorite child. To grow in 2024, you need a smart content cadence, thumb-stopping strategy, and tools that let you scale with precision.

If you're new to content planning or managing multiple brands, start simple: post 3 Reels per week, track performance, and iterate. For serious growth, tools like Crescitaly.com offer SMM panel features trusted by thousands of marketers in Europe and beyond.

The winners on Instagram this year won’t be the loudest—they’ll be the most consistent and clever.

And it starts with hitting “record.”

Meta Title: How to Grow on Instagram with Reels

Meta Description: Discover data-backed strategies to grow fast using Instagram Reels in 2024—hooks, trends, tools, and platform tips for creators and brands.

Tags: Instagram, Reels, TikTok growth, YouTube Shorts, Telegram marketing, SMM panel, Crescitaly

Read more