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How to Grow on Social Media in 2024: Strategy & Real Results

Crescitaly Staff

Crescitaly Staff

— 4 min read

Last year, a 21-year-old fitness coach from Milan posted his first workout video on TikTok. With zero followers and shaky confidence, he didn’t expect much. But in just 3 days, he broke the 10,000-follower threshold. His secret? A blend of short-form storytelling, a well-timed hashtag strategy, and some behind-the-scenes help from an SMM panel. Now, he’s closing brand deals and building a thriving coaching business — entirely through social media growth.

This is far from a fluke. In 2024, growing on social media is part science, part art, and 100% intentional. With platforms like Instagram, TikTok, YouTube Shorts, and Telegram continuing to dominate digital attention, standing out requires more than just posting and hoping.

So, how can creators, marketers, and entrepreneurs win long-term? Let’s break down what works, what’s changed, and how to actually grow on social media today — with data, examples, and tools that move the needle.

The Current State of Growth: Social Media in 2024

First things first: the algorithmic landscape is not what it was even a year ago.

  • Instagram is doubling down on AI-powered relevancy and original content.
  • TikTok is favoring depth — not just virality — rewarding creators who post consistently with niche content.
  • YouTube Shorts has unlocked monetization pathways for even smaller channels.
  • Telegram channels and communities are gaining traction as trust-first micro-audiences.
“The platforms have matured. Growth is still possible, but it’s much less accidental,” says Elena Zavetti, a digital strategist who manages influencer campaigns across Europe.

So if the algorithms reward relevance, consistency, and originality — what does that mean for your content strategy?

Daily Habits of Creators Who Actually Grow

One thing every successful creator or marketer has in common: they operate with intentional systems.

1. Post Frequency & Planning

High-growth accounts don’t “sometimes post.” They schedule, track, and show up even when the numbers dip.

  • Instagram: 4–6 Reels/week + Stories daily
  • TikTok: 1–2 posts/day, including trends and evergreen explainer content
  • YouTube Shorts: 3–5/week to build momentum
  • Telegram: 1 high-value post per day, with permission-based forwarding to channels or groups

2. Use of Smart Tools and Panels

Let’s be honest — organic hustle only goes so far. That’s why many pros turn to platforms like Crescitaly.com to optimize their visibility, increase engagement, and run growth experiments without breaking Instagram’s terms.

According to Crescitaly’s dashboard, clients who combine strategic posting with targeted boosts experience a 34% higher retention rate among new followers after 2 weeks.

Platform-Specific Tactics That Work Right Now

Each social platform has its own algorithmic flavor — and its own winning playbook. One-size-fits-all won’t cut it.

Instagram: Back to Human, Less Filter

Instagram’s pendulum is swinging back toward authenticity. Creator Notes, Collab Reels, and keyword-rich captions are the new growth levers.

Tips:

  • Partner on Collab Reels — both accounts get full visibility
  • Use carousel posts with insights (“5 things nobody tells you about…”) to increase saves
  • Optimize for the Search tab by placing descriptive keywords in the first line of captions

TikTok: Niche Down to Blow Up

TikTok’s discovery system is still the fastest way for a new face to go viral — but niche authority matters more than randomness.

Top-performing formats in 2024:

  • “Day in the life of a…” content to build audience empathy
  • Reaction or stitch videos that provide expert takes
  • Quick tips with on-screen text and high retention (under 30s)

Boost tip: Using Crescitaly’s advanced TikTok panel tools, creators can test headline hooks by promoting multiple versions simultaneously — then scaling the best performer organically.

YouTube Shorts: SEO-Driven Micro-Media

YouTube’s recommendation system blends trending interest with long-tail searchability. Think of Shorts as top-of-funnel lead magnets to your main channel.

Maximize growth by:

  • Repurposing TikTok videos with clearer thumbnails + audio sync
  • Using exact match keywords in video descriptions and titles
  • Adding 15-second commentary to viral news or industry updates

Telegram: Activate with Value-First Drops

Still underrated, Telegram can be a powerful space for direct-to-fan communication — if you play it right.

Instead of just reposting content, creators are:

  • Dropping exclusive “first to know” offers
  • Sharing behind-the-scenes voice messages
  • Running quizzes, polls, and community AMA threads
“Growth on Telegram is slow-burn, but once you build an engaged 1,000+, it converts better than Instagram DMs,” says growth marketer Luca Fenici.

Key Growth Levers to Watch This Year

If you're serious about scaling up, keep these 2024 levers top of mind:

  1. Content batching to avoid burnout and stay consistent
  2. Community crossover — driving traffic from TikTok to Telegram or Shorts to Instagram
  3. Performance analytics — using data from tools like Crescitaly to double down on what works
  4. Light touch optimization — captions, tags, and timing matter more than ever

Conclusion: The New Rules of Growth

Growing on social media in 2024 isn’t magic — but it’s not guesswork either. The creators and marketers who are thriving treat their channels like businesses: they test, they learn, and they invest. Using platforms like Crescitaly to accelerate results is no longer optional in many niches — it’s part of competitive strategy.

As the platforms evolve and attention gets tighter, so should your approach. Focus less on “virality hacks” and more on audience trust, delivery consistency, and platform-specific strategy.

Whatever your niche — from fitness coaching to startup marketing — there’s room to grow. But the time to get intentional is now.

Meta Title: How to Grow on Social Media in 2024

Meta Description: Learn how to grow on social media with smart strategies for Instagram, TikTok, YouTube & Telegram. Real tips from experts and tools like Crescitaly.

Tags: Instagram, SMM panel, TikTok growth, YouTube Shorts, Telegram marketing, social media strategy

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