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How to Grow on Social Media in 2024: Tactics That Actually Work

Crescitaly Staff

Crescitaly Staff

— 3 min read

In late 2023, a small ceramics studio in Florence posted a 7-second video of a pot being glazed on a wheel. Without paid ads, it reached 4.2 million views on TikTok and drove over 18,000 new Instagram followers in three days. Their secret? Understanding how to grow on social media — not through hacks, but through clarity, consistency, and connection.

As platforms become smarter and attention more fragmented, growth no longer belongs to the loudest—it belongs to the most intentional. Whether you’re a creator, brand, or agency client, now’s the time to rethink what meaningful growth looks like in 2024.

Platform-by-Platform: What's Working Now

Instagram: For Visual Depth and Community

After a volatile few years chasing TikTok’s vertical format, Instagram has re-centered itself as a platform for communities and curated content. Reels still dominate visibility, but carousels, Stories, and Live are making a surprising comeback.

Here’s what’s hot on IG now:

  • Short Reels (7–12 seconds) with VO narration or meme-style audio
  • AI-generated or highly stylized visuals loved by niche subcultures
  • Story Polls and Notes driving DMs that feed the algorithm
  • Consistency over frequency—3–4 quality posts a week beats daily spam
“Authors co-writing posts, indie brands scheduling drops through countdowns—Instagram isn’t dead, it’s just grown up,” said Marco D., digital strategist and Crescitaly user.

According to Crescitaly's dashboard insights, strategic creator collaborations and boosted Stories see a 40% higher engagement rate than static posts alone.

TikTok: The Discovery Engine

TikTok remains the king of organic reach. In 2024, we’re witnessing a rise in:

  • Face-forward storytelling: creators narrating experiences directly into the camera
  • “Day in the life” series by small businesses and solopreneurs
  • Collaborative duets that bring in fans or niche communities
  • AI tools within CapCut making pro-style editing accessible

Understandably, virality is no longer just a fluke—TikTok now favors retention and watch-through rate. Clip length, hook placement, and minute-one storytelling all matter.

One trend we’re watching? “Silent influencers”—creators using text overlays instead of voice, catering to a growing global and neurodiverse audience.

YouTube: Long-Form Loyalty

YouTube Shorts brought excitement in 2022–23, but in 2024 it’s long-form storytelling that’s building influence and revenue. Viewers crave depth—and YouTube’s algorithm prefers time spent.

Here’s how growth-minded creators are adapting:

  • Turning long-form tutorials into 3-part mini series
  • Using Shorts as trailers to push main video releases
  • Niche channels (e.g., “quiet cleaning” or “no-code dev logs”) seeing outsized growth

Using Crescitaly's advanced panel, emerging creators are now repurposing TikToks into polished Shorts and seeing a 22% subscriber uptick in under four weeks.

Telegram: Community in the DMs

Telegram is earning its spot as a creator-first platform. No ads. No algorithm. Just you and your most engaged fans.

  • Private groups for paid newsletter previews
  • Channel-only content drops tied to product launches
  • Voice chats and media pins increasing stickiness

Best of all? Telegram’s lack of limits. Organic reach is 100%, making it a goldmine for those willing to nurture true fan bases.

“Our VIP channel on Telegram drove 36% of our merch sales last quarter,” said Nadya, co-founder of a Gen Z beauty brand.

Stop Chasing Virality — Start Building Momentum

In 2024, the question is no longer, “How can I go viral?” Rather, it’s: How do I stay top-of-mind, even when I’m not trying to trend?

3 Core Principles for Real Growth:

  • Intentional Content Strategy: Know the role each platform plays—TikTok for discovery, Instagram for trust, Telegram for intimacy, YouTube for depth.
  • Engagement > Vanity: Comments, saves, and shares matter more than chasing like counts.
  • Smart Tools: Use platforms like Crescitaly.com to optimize content timing, test targeting, or bulk-manage growth efforts without guesswork.

Also key: Feedback loops. Talk with your audience, not at them. Let data inform experimentation—but don’t let it steal your voice.

Actionable Strategies to Kickstart 2024 Growth

Weekly Growth Checklist for Creators and Brands

  • 🟢 Post 1 Instagram Reel and 1 Carousel
  • 🔵 Release 2–3 TikToks (rotate between storytelling, humor, and tips)
  • 🔴 Drop 1 YouTube video (5–15 minutes + thumbnail test)
  • ✴️ Message Telegram subscribers with behind-the-scenes or VIP offer
  • 📊 Check Crescitaly analytics and adjust next week’s timing

Experiment with Formats:

  • Host a joint Instagram Live or Story Q&A with another creator in your niche
  • Record “before vs. after” TikToks documenting your own growth journey
  • Create a micro-series on YouTube tied to a theme (e.g., 5 days of automation hacks)
  • Run an exclusive Telegram poll to co-create your next product or freebie

Keep in mind: Energy compounds. Momentum comes from small, repeated actions done intentionally, not randomly.

Final Thoughts: Human Content Wins

Social media moves fast. But the principles of building trust, offering value, and nurturing real conversations remain timeless. In an age of automation and AI-generated everything, human content—the kind made with intention and empathy—always stands out.

Use the tools. Embrace the trends. But don’t lose your unique creative fingerprint. It’s what turns algorithms into loyal fans—and moments into movements.

Stay informed, stay real, and keep growing.

Meta Title: How to Grow on Social Media in 2024

Meta Description: Discover winning strategies to grow on social media across TikTok, Instagram, YouTube, and Telegram using tools like Crescitaly.

Tags: Instagram, TikTok growth, YouTube strategy, Telegram marketing, SMM panel, Crescitaly, social media tips

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