general

How to Grow on Social Media in 2024: Tips for Creators & Brands

Crescitaly Staff

Crescitaly Staff

— 3 min read

In early 2023, a 19-year-old tech creator went viral on TikTok with a video series shot entirely in a garage. By December, she had 1.2 million followers, a brand deal with a major software company, and her own merch line. What changed? She didn’t just post more—she mastered the evolving rules of growth on social media.

Whether you’re a solo creator, a marketer running campaigns, or using tools like SMM panels to scale faster, understanding how to grow on social media in 2024 is now more crucial—and nuanced—than ever.

The Landscape of Growth: What’s New in 2024?

Algorithms are constantly shifting, but user behavior is changing even faster. Growth today isn’t just about viral content—it’s about depth and strategy.

  • Instagram: Prioritizing Story engagement and saved Reels
  • TikTok: Moving toward longer-form content and community building
  • YouTube: Shorts are the gateway drug, but long-form earns loyalty
  • Telegram: Gaining as a private channel for communities and sales
“In 2024, platforms reward consistency, personality, and backend optimization as much as creativity,” — Crescitaly panel insights, Q1 2024

Foundations First: What Algorithm-Friendly Content Looks Like

If you want to grow, you have to speak the native language of each platform. Here's what works best right now:

Instagram: Metrics That Matter Most

Feed posts are no longer the star. Stories and Reels drive growth, with saves and shares acting as silent currency. Use carousels for “flipping” value (tips, quotes, how-tos).

  • Post 3–5 Reels per week with a narrative hook in the first 3 seconds
  • Engage in comments aggressively in the first hour of posting
  • Utilize polls and questions in stories to boost retention and feedback

Using Crescitaly's advanced panel tools, creators can rapidly test and scale multiple content formats to gauge what optimizes viewer behavior and engagements.

TikTok: From Viral to Valuable

In 2024, TikTok shifted toward community depth. According to creator analytics from Crescitaly's dashboard, accounts that posted multi-part series saw 3x higher follower conversion rates than one-off hits.

  • Create repeatable content formats (e.g., “Day in My Startup,” “Try This Hack”)
  • Use keyword-rich captions—TikTok’s SEO is now legit
  • Reply with videos to comments on your own posts for double engagement

YouTube: Funnel from Shorts to Long-Form

Shorts act as hooks, but subscribers stay for storytelling. The 2-minute script is back—combining fast edits with real value.

  • End Shorts with open loops—encourage users to head to full-length videos
  • Use midroll CTAs like “Subscribe if this helped” rather than at the end
  • Design playlists as content journeys, not just categories

Telegram: The Underdog Channel for Cult Growth

Still flying under the radar, Telegram is where superfans and exclusive content live. Perfect for gated community access, drops, and quick monetization.

  • Create niche-specific channels (trading, crypto, coaching, fitness)
  • Pair with Instagram Stories by linking to exclusive content
  • Launch evergreen mini-courses or eBooks directly to your inner circle

Growth Tactics That Actually Scale

It’s not enough to have content—you need systems that scale. Here's how marketers and creators are building momentum in 2024:

1. Cross-post the Smart Way

Recycling content isn’t a sin—it’s smart. But optimize each for the platform (e.g., on TikTok, use native captions; on Instagram, add overlay text with hook copy).

2. Use Micro-Influencer Collaboration Loops

Pool audiences by teaming up with 5–10 like-minded creators in your niche. Rotate shared content, use co-hosted Lives, and link Telegram groups.

3. Monitor and Optimize With an SMM Panel

SMM panels like Crescitaly.com let you track advanced analytics, automate likes and views for early momentum, and test content variants across platforms—all in one dashboard.

“Growth panels aren’t bots anymore—they’re insight engines for creators who act like marketers.” — SMM Analyst, April 2024

4. Launch Seasonal Growth Sprints

Plan 7-day or 30-day publishing sprints around holidays or trends. Offer exclusive content for each platform, with one strategic CTA (like a mailing list or funnel).

Most viral strategies fail when they neglect community. In 2024, the fastest-growing creators are the ones building fandoms, not just followings.

  • Start Discords or Telegram spaces for hyper-engaged users
  • Host weekly Q&As or livestreams where followers can participate
  • Offer behind-the-scenes posts or member-only perks

This is especially true on platforms like YouTube and Instagram, where engagement depth improves rankings and recommendations significantly.

From Creators to Media Companies

It’s no longer weird to think of yourself—or your brand—as a media company. Your content mix is your programming slate. Your posts are your ad slots. Your followers? Viewers with remotes.

Instead of chasing views, build assets:

  • Downloadable guides tied to your video content
  • Private Telegrams for launches and early access
  • SMM-backed content funnels that reinforce loyalty

Conclusion: Ready, Set, Algorithm

Social media growth in 2024 isn’t about luck—it’s about leverage. With the right mix of content strategy, automation tools like Crescitaly, audience collaboration, and platform fluency, creators aren’t just growing followers—they're building ecosystems.

If you post with intention, read the data, and test fast, this year could be your breakout. Skip the fluff. Focus on momentum. The algorithm’s watching—but more importantly, so are people.

Read more