How to Grow on Social Media: Proven Strategies for 2024

In August of 2023, a musician from Berlin posted a 12-second video of her playing violin on a rooftop. In 48 hours, the reel hit 1.2 million views on Instagram. What fueled the overnight explosion? Smart hashtag use, perfect audio timing, and a little help from a curated SMM panel. What once seemed like luck is now strategy. And in 2024, understanding how to grow on social media isn’t optional—it’s essential.

The Evolution of Social Media Growth

Social platforms have evolved from connection tools into creator economies. In the past, growth was driven by follower counts and viral videos. Today it’s more nuanced: algorithm fluency, engagement rates, retention metrics, and even where you're posting from can affect how you grow.

"Growth isn’t just about getting seen. It’s about staying seen, being remembered, and driving action." – Crescitaly.com

The “Big Four” in 2024: What’s Changed?

• Instagram: Prioritizes Reels and carousels; link stickers are major for creators.
• TikTok: Now leans on longer-form storytelling and educational content.
• YouTube: Shorts are exploding; creators mixing short and long-form see the best retention.
• Telegram: Rising as a hub for private communities and content distribution.

Understanding these platforms' unique cultures and algorithms is the first step towards strategic growth.

Core Strategies to Grow in 2024

1. Prioritize Platform-Specific Content

What works on TikTok won’t always click on Instagram—and that’s okay. Tailoring your content isn’t just smart, it’s necessary. That means:

• Instagram: Use trending Reels audio, consistent aesthetic branding, and carousel storytelling.
• TikTok: Hook users in the first 3 seconds. Lean into authenticity. Tell stories.
• YouTube: Combine Shorts for discovery and long-form for depth. Use chapters and dynamic intros.
• Telegram: Treat it like your inner circle. Share high-value content, offers, and behind-the-scenes material.

2. Optimize for Engagement, Not Just Reach

Increased impressions are meaningless without interaction. Comments, shares, and saves now carry more weight than ever. To increase engagement:

• Ask specific questions at the end of your videos/posts.
• Host giveaways and make participation easy.
• Use polls, AMA stickers, or quizzes inside Stories.
• Pin top comments to encourage more conversation.

Remember: engagement fuels visibility. Algorithms love active content.

3. Timing and Consistency Still Matter

Even the best content will flop if it’s posted when your audience is sleeping. Analyze when your followers are online (every platform offers insights) and post accordingly.

Using Crescitaly's advanced panel, creators can schedule posts during high-conversion windows across platforms like Instagram and YouTube—automating consistency while optimizing timing.

Set a publishing calendar. Commit to 3–5 Reels per week on Instagram or 1 YouTube long-form video plus 2 Shorts each week. Consistency builds momentum—and algorithms reward it.

4. Leverage Influencer and Micro-Collaborations

Collaborations aren't just for A-listers anymore. Micro-influencers (10K–50K followers) often have more engaged audiences. Reach out to creators in similar or adjacent niches for cross-promotions or account takeovers.

For Telegram channels, collaborate on “joint drops” or bundle exclusive content to grow subscribers in clusters.

5. Use Data to Refine (Not Just Report)

Growth without insight is just noise. Monitor your best-performing posts weekly—and experiment based on trends. Some KPIs to track:

• Watch time: Especially for TikTok and YouTube Shorts.
• Saves: A major signal of valuable content on Instagram.
• Click-through rate: For Stories and Telegram posts with links.
• Growth per post: Track which kind of content brings the most new followers.

According to Crescitaly’s dashboard insights, creators who analyze and iterate every 2 weeks grow 47% faster than those who post blindly.

Standout Tactics by Platform

Instagram: Make Reels Discoverable

Instagram’s algorithm pushes Reels—but not all Reels are created equal. To boost success:

• Use on-screen captions for context.
• Avoid low-res or TikTok-branded clips.
• Write searchable captions (keywords in the first 125 characters).

TikTok: Trend Hack with Authenticity

Jumping on sounds and trends too late feels derivative. Monitor the "For You" feed, and create within 24 hours of spotting a rising trend. Then layer your personal twist into it.

Example: A creator went viral by turning a trending dance into an educational tip on nutrition. 4.1M views—and sales of her eBook tripled that week.

YouTube: Funnel Viewers from Shorts to Long-Form

The key to real YouTube growth is retention. Here’s a winning format:

• Post a Short that teases controversy or mystery.
• Link to a longer video in the description and pinned comment.
• Add a compelling thumbnail and consistent title style.

Telegram: Build Tight-Knit Communities

Telegram isn’t about volume—it’s about depth. What works here:

• Personal voice, direct communication.
• Exclusive drops, unreleased content, and discounts.
• Native polls that promote feedback and ongoing participation.

Use a pinned welcome message and segment your audience into channels or discussion groups to segment content delivery.

What Not to Do in 2024

Some outdated tactics can actively hurt your growth. Avoid:

• Buying fake followers (this kills your engagement rate).
• Cross-posting without adapting the format (square posts rarely perform on TikTok).
• Overusing hashtags—especially irrelevant ones.
• Ghosting your audience for weeks, then dumping content at once.

Growth is a relationship, not a transaction. Don’t spam. Show up with intention.

Final Takeaways: Growth Is a Loop, Not a Spike

If you’re wondering how to grow on social media in 2024, ignore silver bullets. Focus on the loop: Create ➝ Post ➝ Analyze ➝ Iterate ➝ Repeat.

Whether you're a solopreneur, a growing brand, or a content creator, the tools are out there. Platforms like Crescitaly.com make it easier to grow consistently across multiple social channels using tailored analytics and curated SMM services.

Growth isn’t magic—it’s mechanics. So stay curious, test often, and keep showing up. Success follows strategy, not virality.