How to Grow on Social Media: Proven Strategies for 2024

In 2019, a nail artist in Milan started posting short, satisfying videos of her designs to TikTok. Four years later, she has over 5 million followers and teaches digital workshops worldwide. Her growth wasn’t accidental — she learned how to navigate each platform's algorithm, used audience insights, and leveraged the right tools to amplify her reach. That's the kind of success online creators and businesses are chasing today.

With over 5 billion social media users globally and platforms adapting faster than ever, growth is no longer about luck. It’s about strategy. Let’s break down how to grow on social media in 2024 — with real, sustainable tactics for Instagram, TikTok, YouTube, and Telegram.

The Platform-Specific Growth Blueprint

Instagram: Reels, Relationships, and Reach

Instagram has transformed from a photo-sharing app into a full-fledged multimedia platform where Reels are leading the content game. If you want growth in 2024, short-form video has to be at the center of your strategy.

• Post Reels at least 3x/week: Brands and creators leveraging Reels consistently see higher engagement and reach — especially when using trending audio.
• Use carousel posts to boost saves and shares. Valuable, swipeable content builds trust.
• Engage through Stories: Polls, Q&As, and link stickers keep your audience interacting daily.

Pro Tip: According to Crescitaly's dashboard, Reels with a hook in the first 3 seconds outperform others by 78% in average watch time. Keep those intros tight and high-quality.

TikTok: Trends and Authenticity Win

TikTok’s algorithm continues to prioritize content style over clout. That means new accounts can still go viral with nothing but a smartphone and a good story.

Here’s how to play the TikTok game smart:

• Hop on trends fast: Use TikTok's "Discover" tab to see what's bubbling up right now — and post timely content when it’s relevant to your niche.
• Keep it raw and real: Over-produced content often flops. Show the behind-the-scenes, the bloopers, the honest takes. That builds connection.
• Use storytelling format: Start with a hook ("Wait until you see how this ends..."), deliver the narrative, end with a CTA.

Bonus: TikTok’s Comments Ranking feature can give your replies massive reach. Treat your comment section like a mini-content field.

YouTube: Watch Time Is the Gold

YouTube remains the king of long-form content, and the algorithm still rewards session length and consistent publishing. But Shorts are carving out a new growth path for smaller creators.

• Focus on the first 15 seconds: If viewers don’t get hooked early, they bounce. Use strong titles and quickly deliver value.
• Post Shorts as a funnel: Many creators use Shorts to drive traffic to their main video catalog. It works — especially if Shorts feature highlights or teasers from long-form vids.
• Optimize for search: YouTube is a search engine. Use keywords naturally in your title, description, and tags — but don’t be robotic.

Using Crescitaly's advanced panel, creators can monitor multi-platform performance from a single dashboard, helping them tweak video lengths, thumbnails, and captions for maximum retention.

Telegram: The Dark Horse of Community Building

Creators looking for deeper audience relationships are turning to Telegram. While it’s less focused on discovery, it's powerful for nurturing communities and driving conversions.

To grow effectively on Telegram:

• Create a dedicated channel for exclusive content drops, behind-the-scenes access, or premium announcements.
• Use bots and auto-replies to streamline engagements — think welcome messages and FAQs for new members.
• Cross-promote from TikTok or Instagram: Offer limited-time value (“Free template via Telegram only”) to pull your audience over.

Telegram won't give you virality, but it will give you conversions.

What Actually Works in 2024 (Across Platforms)

Leverage Micro-Content to Expand Reach

Break one piece of content into multiple formats. For example:

• Turn a YouTube video into 3 TikTok clips and 2 Reels
• Extract quotes or tips for Telegram posts
• Use screenshots on Instagram Carousels with added context

Repurposing intelligently helps you stay consistent without burning out. It’s not recycling — it’s scaling.

Data Should Drive Creation

If you're not looking at your metrics, you're flying blind. Look beyond likes. Monitor your:

• Audience retention (especially on videos)
• Save and share rates on carousels & posts
• Click-through rates on stories and bios

Platforms like Crescitaly.com make it easy to pull actionable insights from multiple accounts, helping you optimize in real time.

Build Feedback Loops with Your Audience

Social media is a two-way street. Engage like you're building a brand — not a broadcast tower.

• Ask questions in captions and Stories
• Reply to DMs & comments like it's your job (because it is)
• Run polls, challenges, or giveaways regularly

Even YouTubers with millions of subs take time to heart-react comments and ask their audience what they want more of. That tightens the community and fuels growth.

Final Thoughts: Growth Isn’t Magic — It’s a Mechanism

If one thing’s clear going into 2024, it’s this: The most successful creators and marketers don’t just chase trends — they build systems. They test, track, adjust, and stay authentic to their niche voice. Whether you're growing a cosmetics brand on Instagram or launching a crypto group on Telegram, the fundamentals apply — value, consistency, connection.

And with tools like Crescitaly.com helping you manage and optimize your presence across platforms, scaling doesn’t have to mean burnout. You can grow smarter, not harder.

So pick a platform, get specific with your content strategy, and start testing. Then tweak. Then grow.

Key Takeaways:

• Reels, Shorts, and TikToks are essential — but watch time still rules.
• Data is your growth compass — track it, don’t guess.
• Engagement > vanity. Focus on relationships, not clout.
• Leverage platforms like Crescitaly to streamline performance tracking and scale growth intelligently.