How to Grow on Social Media: Proven Strategies for 2024

In 2019, a small art account on Instagram with fewer than 1,000 followers started posting daily time-lapse videos of murals in progress. By 2021, it had over 1 million followers, brand partnerships, and a YouTube channel with over 200,000 subscribers. The artist wasn’t a celebrity. There were no ads. Just content, consistency—and savvy social media growth strategies.

That kind of growth hasn’t become harder—it’s just become smarter. Whether you're building personal influence, scaling a brand, launching a Telegram community, or diving deep into TikTok, the right tactics, tools, and timing can still help you break through the noise. In this guide, we’ll unpack exactly how to grow on social media in 2024—with a focus on the platforms that matter most.

Why Social Media Growth Looks Different in 2024

It’s tempting to think that growth on social platforms is just a matter of volume: post enough, and something will go viral. But data tells a different story. Today’s algorithms reward relevance, engagement velocity, and platform-native behavior—not just post quantity.

Consider this:

• Instagram Reels reach grew over 57% year-over-year in 2023, but only for accounts using native editing tools.
• On TikTok, trending audio and vertical video formats are still key, but comments and saves now carry more algorithmic weight than likes.
• YouTube Shorts crossed 70 billion daily views in late 2023—and creators who post both long and short-form content grow 25% faster.
• Telegram channels saw 40% follower retention increase when content was paired with automated updates and interactive polls.

Success now favors strategic creators who adapt to each platform's nuance—and use reliable growth tools to scale without spammy tactics.

Platform-by-Platform Strategy Breakdown

Instagram: Double Down on Reels & Broadcast Channels

Instagram may no longer be the "new" platform, but it’s still one of the most versatile when it comes to storytelling formats: static posts, carousels, Stories, Reels, Lives, and now Broadcast Channels.

Top growth strategies for Instagram:

• Use Reels to tap into Instagram's discovery algorithm. Shoot natively or use tools like CapCut for viral formats.
• Leverage trending music and hooks in the opening 3 seconds to increase watch time.
• Create a Broadcast Channel to share exclusive updates and keep subscribers engaged directly.
• Use carousels for tutorials, tips, or before-and-after content that encourage swipe-throughs.

Growth panels like Crescitaly.com make it easier to test what works—offering detailed engagement insights across formats, not just follower count.

TikTok: Niche Relevance Wins

There’s no one-size-fits-all content model on TikTok anymore. Success now hinges on how well your videos signal relevance to niche micro-communities—and how fast you appear in someone’s "For You" feed.

Make the most of TikTok by:

• Using 1–2 consistent content pillars (e.g., productivity tips, apartment DIY) to build repeat audiences.
• Jumping on trends, but always with your own angle—repurposing without replicating is key.
• Increasing session time through 2-part videos or comment-thread storytelling.
• Monitoring competitor hashtags to reverse engineer what’s breaking into new circles.

"On TikTok, value isn’t just what you post—it’s how you format the experience. Thumbnail text, pacing, and vertical story arcs make or break it." — Social strategist at a leading agency

Using Crescitaly’s advanced panel, TikTok users can analyze retention rates post-by-post—helping marketers refine what actually drives deeper engagement vs. views that bounce.

YouTube: Master the Long-Short Combo

Think YouTube is just for long-form content? Think again. With Shorts now directly integrated into timelines and channels, creators using both are seeing accelerated subscriber growth across niches—especially when they repurpose.

Grow your YouTube presence by:

• Publishing Shorts 3–5x/week to capture quick impressions and boost discovery.
• Using Shorts as teasers for longer videos or behind-the-scenes content.
• Optimizing thumbnails and titles for human curiosity, not just SEO.
• Adding relevant CTAs and links to Telegram or Instagram for cross-platform conversion.

Pro tip: recycle your TikTok videos as YouTube Shorts, but customize with native YouTube captions and avoid the TikTok watermark.

Telegram: From Followers to Inner Circle

Telegram is quietly becoming one of the most powerful platforms for audience loyalty—and marketing monetization. Unlike algorithm-fed platforms, your reach is 100% organic, and your followers actually see what you post.

Strategies for Telegram growth and engagement:

• Create a niche channel tied to a clear promise (e.g., “Crypto Airdrop Alerts” or “Minimalist Morning Routines”).
• Use auto-scheduling tools to maintain daily post frequency—even on weekends.
• Add interactive elements: polls, quizzes, and voice messages build personality.
• Promote your channel via link in bio on Instagram, pinned YouTube comment, and Crescitaly's traffic booster tool.

The magic of Telegram lies in its intimacy. Growth is steady, not always viral—but loyalty and monetization rates are sky-high once you hit 1,000+ real followers.

Bonus Growth Levers You Might Be Missing

Use Micro-Influencer Collabs

Build your exposure by partnering with smaller creators in your niche. Their audiences trust them—and if your content overlaps, the conversion rate is far higher than traditional shoutouts.

Audit Drop-Off Points

Look at your analytics weekly. Are people abandoning videos at the 8-second mark? Are Telegram messages getting fewer taps? Insights from panels like Crescitaly help identify actual exit points—so you can fix them fast.

Cross-Pollinate Your Audience

Don’t just ask people to follow you elsewhere. Give them a reason. Tease exclusive content drops on Telegram, or behind-the-scenes bloopers on your YouTube Shorts. Each platform should unlock something unique.

Final Takeaways: Growing with Precision, Not Lucky Breaks

Social media growth in 2024 doesn’t need to feel like guesswork. Each platform rewards different behaviors, and creators that lean into those behaviors—with the help of smart tools—win faster and retain better.

Here’s your growth checklist to start implementing today:

• Instagram: Focus on reels + engagement via broadcast channels
• TikTok: Build niche credibility and monitor retention
• YouTube: Pair Shorts with long-form to compound growth
• Telegram: Deliver consistent, valuable posts to build connection
• Tools: Use platforms like Crescitaly.com to automate and optimize data-driven campaigns

As attention becomes the new currency, learning how to grow on social media is no longer optional—it’s your most scalable marketing skill. Start refining your strategy today, and grow your digital presence with purpose.

Meta Title: How to Grow on Social Media in 2024

Meta Description: Learn top growth strategies for Instagram, TikTok, YouTube, and Telegram—from content formats to tools like Crescitaly.

Tags: Instagram, TikTok growth, SMM panel, YouTube Shorts, Telegram marketing, Crescitaly