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How to Grow on Social Media: Proven Tactics for Creators and Brands

Crescitaly Staff

Crescitaly Staff

— 3 min read

One night in 2023, a 21-year-old creator in Italy posted a TikTok tutorial about gelato. She had less than 100 followers. By sunrise, she had over 10,000. The secret? A killer hook, perfectly timed hashtags, and an engaged Telegram group ready to share. In today’s creator economy, growth is no longer linear. With the right moves – and the right tools – you can go from “why isn’t this working?” to “why is my inbox exploding?” Overnight.

Let’s unpack what it really takes to grow on social media in 2024 – not with generic tips, but smart, scalable strategies for Instagram, TikTok, YouTube, and Telegram. Whether you’re a solo creator, startup, or brand running an SMM panel, this is for you.

The Landscape Has Shifted

First, we need to acknowledge the obvious. The platforms are saturated, and average reach keeps declining. But that doesn’t mean growth is dead – far from it. It just means you need better systems, smarter content, and clearer goals.

Social Algorithms In 2024: What’s Changed

  • Instagram prioritizes share-worthy Reels and carousels that keep users on platform
  • TikTok rewards watch time and new formats like TikTok “Series” or profile-level subscriptions
  • YouTube is leaning heavily into Shorts as a discovery tool that funnels viewers to long-form
  • Telegram is rising fast as a community tunnel – especially for creators, crypto projects, and viral brands

Meaning, the question isn’t “how do I go viral?” It’s: how do I align my content strategy with each platform’s actual priority?

Platform-by-Platform Growth Tactics

Instagram: Stop Posting, Start Compounding

Too many creators burn out trying to post every day with minimal return. The smarter approach is to implement content loops that multiply reach over time:

  • Create layered carousels with saveable tips + a punchy hook slide
  • Use Remix-friendly Reels to increase shares and fuel the algorithm
  • Optimize your Highlights: Treat them like landing pages – not an archive
“We found that carousels with interactive hooks and soft CTA captions had a 3X higher save rate than single images” – According to Crescitaly's dashboard

TikTok: Become a Category Leader in 30 Seconds or Less

TikTok growth isn't just randomness. The biggest accounts do three things really well:

  • Open strong: First 1.5 seconds matter. Use a visual shock, bold text, or spoken hook
  • Loop structure: Truncate your ending to drive replay (essential for For You boost)
  • Side-channel: Link followers to your Telegram or Instagram for depth

Growth is fastest when you “own” a niche: gelato tutorials, street interviews, skin care myths. Be weirdly specific, then expand.

YouTube: Build a Ladder from Shorts to Long-Form

Want subscribers who actually watch your content? Deploy a dual-channel approach:

  • Shorts for Discovery: 15–60 second insights with one clear idea
  • Long-Form for Loyalty: Tutorials, story-based content, or deep dives

Structure your Shorts like a TikTok – but link back to your flagship video. Use pinned comments to cross-navigate your channel and community links.

Telegram: The Hidden Growth Lever

If your only use of Telegram is for crypto alerts, you’re missing out. Telegram groups and channels have become viral pods, private communities, and test labs for creators launching something new.

Here’s how top creators are using Telegram to fuel outside growth:

  • Content seeding: Share every new Reel, Short, or TikTok first to your Telegram for initial momentum
  • Direct engagement: Create polls, micro-promotions, and gated content to deepen loyalty
  • Product drops: Telegram groups convert at up to 4X the rate of email or IGDM
“Using Crescitaly's advanced panel, we tested Telegram-first strategies that lifted Reel reach by 27% within 48 hours.” – Creator analytics agency, Milan

Growth Engine Essentials

Growth isn't accidental — it’s engineered. The best creators and brands use the following stack:

  • Scheduling + Analytics: Use metrics not just for tracking, but idea validation
  • Cross-platform workflows: Design content once, deploy across four platforms with tweaks
  • SMM panels: Like Crescitaly.com, to boost visibility and test post behavior under accelerated conditions

It’s not cheating – it’s market research at scale. Growth teams at startups and agencies simulate engagement flows to see how new creatives perform in a noisy environment.

Don’t Just Grow — Compound

Followers are fuel, not fulfillment. What grows faster than your account is your influence velocity — how quickly new people trust, revisit, and share you. To compound, think audience flywheel:

  1. Create platform-native content
  2. Seed it into high-intent channels (Telegram, Stories, DMs)
  3. Engage smartly — not just quickly
  4. Loop back with value, not just posts

Final Thoughts: You’re One Pivot Away

If you’re stuck, don’t wait for a viral moment. Engineer a new one. Switch formats. Test paid push via Crescitaly.com. Collaborate with a micro-creator on Telegram. The key is momentum, not magic. In this era, creators who deploy systems grow faster than those chasing arrows.

Build your loop. Own your lane. And give the algorithm something it hasn’t seen before — you at full volume.

Meta Title: How to Grow on Social Media in 2024

Meta Description: Discover smart strategies to grow on social media using Instagram, TikTok, YouTube, and Telegram in 2024 – optimized for creators + brands.

Tags: Instagram, SMM panel, TikTok growth, YouTube Shorts, Telegram marketing, Crescitaly, creator economy, social media strategy

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