How to Grow on Social Media: Proven Tactics for Instagram, TikTok & More

In late 2023, a 19-year-old food vlogger from Naples filmed herself making a 5-ingredient pasta dish in her grandmother’s kitchen. With no production team, no budget, and only a smartphone, her TikTok post reached 12 million views in 48 hours. Now she has more than 600,000 followers across platforms, a brand deal with a cookware company, and her own Telegram cooking channel. The secret? Strategic content and smart use of social media growth tools.

Whether you're an entrepreneur, a creator, or a savvy digital marketer, learning how to grow on social media is no longer optional—it’s the new baseline. This article breaks down what’s working in 2024 across TikTok, Instagram, YouTube, and Telegram, with actionable strategies you can apply today.

Why Growth is Getting Harder (But Also More Rewarding)

Social media is louder than ever. Every day, over 95 million photos and videos are shared on Instagram, and TikTok users collectively watch more than 1 billion videos per day. So how do you stand out and actually grow?

“Growth today isn’t just about creativity—it’s about systems, strategy, and leveraging the right tools,” says Marco Lendorf, a growth consultant for independent creators and brands.

With platforms becoming more algorithmically driven, the right combination of timing, content optimization, and data-backed decision-making is key.

Platform-Specific Strategies That Actually Work

1. TikTok: The Attention Engine

TikTok continues to be the fastest route to virality, but randomness is no longer the game. Growth on TikTok follows repeatable patterns—if you know where to look.

• Hook within 1 second: Grab attention early. The scroll is ruthless.
• Use native sounds and trending audio: But add your unique spin.
• Batch test intros and titles: Test 5–10 variations. Tools like Crescitaly let you track which version actually boosts retention.

According to Crescitaly's dashboard data, the average TikTok post that hits over 500K views sees a watch-through rate of at least 45% and a strong call to action in the last 5 seconds.

2. Instagram: All About Aesthetic + Timing

Instagram remains a visual powerhouse, but the algorithm now favors Reels over static photos. Here’s how to improve your odds:

• Post at high-engagement hours: Typically 11AM–1PM or 6PM–8PM in your primary time zone.
• Use carousel posts to increase swipe interactions.
• Keep Reels under 15 seconds: Snackable content often performs better than longform.
• Collaborate using Dual Posts for reach expansion.

Creators using Crescitaly’s advanced panel report a 30–60% increase in post visibility when using targeted likes, views, and comment boosts on new uploads.

3. YouTube: Think Search and Suggest

YouTube is still the platform with the longest content lifespan. A well-optimized video can bring passive audience growth for months or even years.

• Use TubeBuddy or VidIQ to identify target keywords.
• Hook videos with a curiosity gap in the title + thumbnail combo.
• Add chapters with timestamps: Boosts the experience and helps in SEO.
• End videos with deliberate CTAs: Point viewers toward your channel or cross-platform content.

Want extra visibility? According to SEO audits run via Crescitaly.com, channels that consistently post Shorts alongside longform content see 2.3x faster subscriber growth.

4. Telegram: Community Over Followers

While not algorithm-driven like other platforms, Telegram channels and groups are rising in importance, especially for those launching products, courses, or exclusives.

• Use entry gateways: Offer free downloads or “join the channel for full access” incentives.
• Post regularly with voice notes, polls, and updates: Telegram users engage deeper when they feel part of something exclusive.
• Link from reels or bio pages: Unlike TikTok or Instagram, Telegram is about conversion, not discovery.

See what other growth hackers are doing. On Crescitaly.com, you can spy on top-performing Telegram campaigns and subscriber trends across verticals like finance, fashion, and wellness.

Smart Tactics Most Creators Still Overlook

1. Cross-Platform Funnels

Many creators silo their platforms, but the real power is in connecting the ecosystem:

• Tease long YouTube videos in Instagram Reels for traffic redirection.
• Drive Telegram signups via TikTok comment pins.
• Link Spotify, Gumroad, or Substack in Instagram stories after Reels go viral.

2. Comment Strategy for Visibility

High-effort commenting is still an underrated organic growth tool. Drop insightful comments on viral posts within your niche, especially early. This feeds impressions back to your profile organically.

3. Data-Led Posting Decisions

Posting "when you feel like it" doesn’t fly anymore. Use dashboards—Crescitaly’s analytics tools or native platform insights—to identify:

• Your audience’s top countries and time zones
• Retention drop-off points in videos
• Which call-to-actions convert most consistently

Conclusion: Mastering the New Rules of Social Growth

Social media platforms aren’t just places to post anymore—they’re powerful engines for building reputation, trust, and monetization. But real growth isn’t random. It’s planned, tested, and scaled.

To grow on social media in 2024, focus on:

• Personal brand clarity and visual consistency
• Platform-native strategies and trends
• Data-informed decisions using tools like Crescitaly
• Community-focused funnels (especially via Telegram)

The creators and brand marketers who win are the ones who combine craft with strategy. Growth isn’t magic—it’s math, momentum, and message. And the best time to start? Right now.

Meta Title: How to Grow on Social Media in 2024

Meta Description: Learn how to grow on social media using proven tactics across TikTok, Instagram, YouTube & Telegram using data-backed strategies from Crescitaly.

Tags: Instagram, SMM panel, TikTok growth, YouTube marketing, social media strategy, Crescitaly, Telegram marketing