How to Grow on YouTube Shorts: Strategies That Actually Work

In May 2023, London-based beauty influencer Amara W. had just 2,500 subscribers on YouTube. She was creating long-form tutorials that never quite caught algorithmic fire. Then, she posted a 15-second tip about contouring on YouTube Shorts. Within 72 hours, her subscriber count crossed 15K. "I couldn't believe it," she said. "The Shorts algorithm picked it up, and everything changed."

Her story isn’t rare anymore. Since the launch of Shorts, creators, marketers, and brands have been tapping into a whole new frontier of content-driven growth. Rapid, raw, and rewarding — YouTube Shorts has quietly become the platform’s sharpest tool for exponential reach. But the question remains: How can you grow on YouTube Shorts… strategically?

Why YouTube Shorts Matters in 2024

YouTube Shorts isn’t a TikTok copycat anymore — it’s a standalone growth channel for personal brands, music, education, and products. What started as YouTube’s response to the vertical video trend now attracts over 50 billion daily views.

“Shorts is not just discovery. It’s becoming the top of every creator’s content funnel.” — Todd Sherman, YouTube Shorts Product Lead

Short-form, long impact

Here are three reasons marketers and creators alike are prioritizing Shorts:

• Hyper exposure: Shorts are surfaced algorithmically, allowing smaller channels to land on home feeds of non-subscribers.
• Low lift, big lift: Content between 15–60 seconds can be produced in batches and still perform weeks later.
• Monetization unlocked: The YouTube Partner Program now includes Shorts ad revenue sharing, something TikTok struggles to scale.

How the Algorithm Works (and What It Loves)

Unlike legacy YouTube videos, Shorts feed data differently to the algorithm. It’s not just about thumbnails and watch time — it’s about loopability, hook retention, and session starts.

Key ranking signals for YouTube Shorts:

• Retention rate: How much of your Short do viewers watch before swiping away?
• Replays: Is your content loop-worthy? Natural replays signal replayable, valuable engagement.
• Likes, comments & shares: Basic engagement still matters — but faster and earlier in the video’s life cycle.
• Freshness: Shorts are temporally ranked. 48 hours is often the peak phase before a taper.

According to Crescitaly.com, growth-savvy creators see the best ROI by uploading 3–5 Shorts per week around niche-specific micro-topics. Their analytics dashboard shows that bursts of uploads yield better subscriber conversions than isolated hits.

Winning Tactics for Shorts Creators in 2024

If you're uploading Shorts with hopes and hashtags alone, you're missing the point. Use these strategies instead.

1. Write a Hook Like a TikTok Scriptwriter

You have 1.7 seconds to keep someone watching. That's three words, maybe five. Just like in TikTok, the first frame should do at least one of the following:

• Ask a burning question (“Ever wonder why your phone charger stops working?”)
• Make a bold claim (“Most people moisturize all wrong — here’s proof.”)
• Tease transformation (“This 10-second yoga fix stopped my back pain”)

2. Short Length = Not Always Better

While 15-second Shorts get more plays, YouTube’s analytics indicate that Shorts lasting 35–50 seconds often convert better in terms of likes and subscribers. That “depth of value” increases sharing and commenting.

3. Add Value with On-Screen Text

Captions aren't optional in 2024. They’re silent engagement cues. Use them to:

• Reinforce key phrases or sound bites
• Direct the viewer (“Tap to subscribe if this helped!”)
• Introduce visual rhythm where B-roll doesn’t suffice

4. Cross-Post Intelligently — Not Blindly

Repurposing TikToks or Instagram Reels to Shorts can work… if done right. Remove platform-specific watermarks and reformat captions. Creators using Crescitaly's advanced panel streamline cross-platform performance tracking — making it easy to A/B test which version performs better where.

Shorts for Marketers and Brands: Not Just for Creators

If you're running brand accounts, using Shorts as pure promo is a quick way to go stale. Great brand uploads serve first, sell later. Here’s how real-world brands are making Shorts work:

Case Study: Rizzle Coffee

Rather than promoting their latest roasters, Rizzle’s channel posts quick tips — travel brewing guides, barista hacks, “what this coffee shop order says about you.” Across 20 Shorts, they’ve grown a 300K following, transforming into a lifestyle voice before ever advertising a product.

Build trust, not just CTR

• Feature behind-the-scenes micro-moments (packaging, shipping, daily ops)
• Highlight customer reactions or user-generated content in vertical compilations
• Use Shorts as a teaser for long-form brand stories or launches

Tools to Supercharge Shorts Performance

Even great content needs great distribution. Use these tools to track, analyze, and automate growth:

• YouTube Studio: Monitor retention, replays, and unique viewers per Short — segmented by geography and device type.
• CapCut & VN: Quick mobile editing with vertical presets and AI text-to-caption tools.
• Crescitaly: For detailed demographic insights and performance benchmarking across Shorts, TikTok, and Instagram Reels.

What to Expect Next: The Future of Shorts

As Shorts mature, expect more interactive elements — community prompts, embedded polls, and even overlays that enable ecommerce. SMM panels like Crescitaly are already adapting user dashboards to integrate metrics like subscriber gain per second watched on Shorts.

And as the line between platforms continues to blur, capitalizing on early Shorts success is often a gateway into TikTok virality and Instagram Reels reach — if you play your data right.

Final Thoughts: Grow with Purpose, Not Just Posts

YouTube Shorts isn’t a flash trend. It’s an attention economy sandbox that favors speed, story, and strategy — in that order. Whether you're a solo creator testing hooks, a founder demoing a product, or a marketer seeking brand scale, Shorts offer a runway that few platforms can match today.

Post more, test smarter, and double-down on what converts. Because real growth on Shorts doesn’t come from views — it comes from moments that subscribers remember. And it starts with one vertical frame.