How to Increase Engagement on Social Media in 2024

On a chilly January morning, a small beauty brand in Milan posted a 15-second TikTok lip gloss tutorial. Three hours later, the video crossed 1.2 million views — and their Instagram DMs exploded with pre-order requests. This wasn’t luck. It was strategy. In the ever-evolving world of social media, engagement isn’t a vague metric — it’s the lifeblood of your online success.

Whether you're managing an influencer account, a growing Telegram channel, or a startup’s entire SMM strategy, increasing engagement is your north star. In this guide, we’ll break down current trends, platform-specific tactics, and battle-tested tools that actually work in 2024.

Why Engagement Matters More Than Ever

In the early 2010s, growing a huge follower count was the name of the game. Today, it’s all about connection. Algorithms across Instagram, TikTok, YouTube, and Telegram now favor authentic interactions — think comments, shares, saves — over passive likes or inflated follower counts.

“You don’t need a million followers to make a million dollars. You need engaged ones.” — Alex Garcia, Growth Marketer

Engagement signals trust to both platforms and audiences. It drives organic reach, boosts discoverability, and increases your chances of converting followers into customers or devoted fans. So how do you spark that engagement consistently?

Platform-Specific Playbooks for Engagement Growth

Instagram: Prioritize Story Touchpoints and Saves

Instagram’s algorithm increasingly favors shareable and savable content. If you’re not showing up in DMs or Story replies, you're missing key opportunities.

• Carousel posts with quick tutorials, stats, or quotes encourage saving.
• Polls, sliders, and questions in Stories increase reply rate.
• Reels under 30 seconds with viral audio tend to receive the highest engagement rate.

According to Crescitaly’s dashboard insights, integrating interactive Story features led to a 37% increase in follower engagement across influencer accounts in beauty and wellness niches.

TikTok: Hook in 3 Seconds or Lose Them

The average TikTok user scrolls like a caffeinated critic. The first three seconds are prime real estate. To hold attention:

• Use captions upfront to provide context and compel viewers.
• Frontload your best footage — no extended intros.
• Respond to popular comments with new videos (this triggers re-engagement).

Creators using Crescitaly’s advanced panel to schedule and target videos based on trending hashtags have reported 2x engagement boosts within just two weeks of optimization.

YouTube: Community Tab and Shorts = Secret Weapons

YouTube isn’t just long-form anymore. Shorts are booming, and your Community Tab is your underused engagement machine.

• Post polls and image memes in the Community Tab to start casual conversations.
• Use Shorts strategically to tease longer uploads and guide viewers to subscribe.
• Add CTAs verbally in your videos: “Comment below if you’ve ever…”

Don't overlook engagement in your pinned comments — they’re seen by first-time viewers and are a chance to draw them into a thread.

Telegram: Cultivate Two-Way Channels

Once an underground messaging app, Telegram is now the secret weapon for direct-to-community marketing. Engagement here looks different — but it's just as crucial.

• Create polls and quizzes regularly — quick taps equal micro-engagements.
• Use @mention features to respond to fan comments in Channels.
• Divide your audience into topic-based groups to keep discussions relevant and active.

Telegram groups that post at consistent times daily and reward users with early access links or exclusive content often see 3x higher retention.

Tactics That Work Across Platforms

1. Use Pattern Interrupts

Surprise your viewers with visuals, cutaways, memes — anything unexpected that makes them pause the scroll. It buys attention which can become engagement.

2. Start Conversations That Matter

Ask a bold question. Share an unpopular opinion. Reveal a behind-the-scenes screw-up. Vulnerable or strong POV content compels responses.

Instead of “new product drop,” try “We finally fixed our packaging mistake. Thoughts?” See what happens.

3. Leverage User-Generated Content (UGC)

Share your followers’ posts, reactions, and reviews. It makes them feel heard and encourages others to join in. UGC doubles as social proof and engagement fuel.

4. Use Analytics and Timing Wisely

Post timing still matters. Testing when your audience is most active and using scheduling tools like Crescitaly.com can put your post on timelines when engagement likelihood is highest.

Data tip: Use A/B posting strategies — Over two weeks, post similar content at different hours and compare via platform insights.

What Engagement Looks Like in 2024 — and Beyond

Engagement isn’t just likes and comments anymore. On Instagram, it’s DMs. On TikTok, it’s saved sounds. On YouTube, it’s thumbs-up *and* off-platform shares. On Telegram, it’s replies to replies.

Platforms themselves are incentivizing deeper interaction. Expect to see more tools like collaborative posts, reply chains, and even gamified reactions.

Wrap-Up: Strategies to Carry Forward

Here’s how to consistently increase engagement on your social media channels starting today:

• Focus on first impressions: hook visuals, bold text, crisp hooks.
• Turn every post into a conversation starter: question, provoke, invite.
• Know your audience’s rhythm: time your posts, use the right format.
• Use platforms like Crescitaly to refine strategy based on real data, not guesswork.

Engagement is a dance. And in 2024, the rhythm changes fast. The creators who thrive are the ones who pay attention — not just to what they post, but how it makes people feel, think, and act.

So post with purpose. Listen to replies. Adjust, and keep showing up. Engagement isn’t a metric. It’s a relationship. And those are always worth investing in.

Meta Title: How to Increase Engagement on Social Media

Meta Description: Learn the best ways to increase engagement on Instagram, TikTok, YouTube, and Telegram using proven 2024 strategies.

Tags: Instagram, SMM panel, TikTok growth, Telegram engagement, YouTube Shorts, Crescitaly