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How to Increase Engagement on Social Media in 2024

Crescitaly Staff

Crescitaly Staff

— 4 min read

When fashion micro-influencer Ana Ortiz saw her TikTok videos plateau at 300 views—even with over 10,000 followers—she almost gave up. Then she made one change: she started replying to every comment with a follow-up video. In a week, she hit 2 million views. Engagement isn’t just a vanity metric anymore—it's the lifeblood of your online visibility.

Whether you're building a brand, promoting content, or hustling your way toward monetization, figuring out how to increase engagement on social media is crucial. Let’s explore what’s working right now across Instagram, TikTok, YouTube, and Telegram—and how smart strategies (and the right tools) can reignite your growth.

The Engagement Equation Has Changed

Likes and followers no longer tell the full story. Platforms are increasingly built around algorithmic prioritization of authentic interactions. Here’s what matters most today:

  • Comments and Replies: Drive community and signal relevance
  • Saves and Shares: Are weighted more heavily than likes
  • View Duration: On TikTok and YouTube especially, this influences discoverability
  • Click-Throughs: For Telegram and external link funnels, this is key
"Engagement is action. Passive views aren’t enough. You want replies, clicks, saves—movements that clearly show user intent." — Lauren Kim, Social Strategy Lead at Bloom & Scroll

Platform-Specific Tactics That Work in 2024

Instagram: Spark Conversations, Not Just Aesthetic Posts

The visual-first platform is doubling down on community tools like Broadcast Channels and comment interactions. Carousel posts outperform everything else for engagement.

Try this:

  • Use the comment section of your own post to add context or ask a question—then pin it
  • Run polls and emoji sliders in Stories to encourage lightweight interaction
  • On Reels, include a CTA like “Which one would you choose? Comment below 👇”

Pro Tip: Brands using Crescitaly.com report significant boosts when combining organic content with targeted Instagram saves campaigns, which signal deep interest to the algorithm.

TikTok: Participate, Don’t Just Publish

TikTok’s unique virality engine loves reactivity. You don’t have to be a performer—just be present. Duets, stitches, and comment responses now fuel 2 out of 3 viral videos, according to internal creator data from ByteDance.

Engagement Boosters:

  • Reply to viewer comments with video responses (especially within 24 hours)
  • Use trending sounds but twist them with your brand voice or inside jokes
  • Tease part 2s: “If this gets 1,000 saves, I’ll reveal the rest…”

YouTube: Build a Sticky Loop

YouTube is now not just long-form—it’s also competing with Shorts. Regardless of format, engagement signals apply across the board.

To drive engagement on YouTube:

  • Use polls in your Community tab to keep the channel alive between uploads
  • End videos with a question for comments (“What strategy should I try next?”)
  • Add pinned comments with timestamps, freebies, or prompts

Case Study: A gaming creator using Crescitaly’s advanced panel layered consistent Short campaigns with fast comment boosts across uploads. The result? 6x more engagement in two months and a bump into the YouTube Partner Program.

Telegram: Direct and Daily Engagement

Telegram is often overlooked in engagement discussions—but for brands with loyal followings, it’s a goldmine. With open rates averaging 85%, it’s more like email with steroids.

Boost Telegram engagement with:

  • Regular polls to gather quick opinions (“Which offer do you want next?”)
  • Scheduled voice messages or live chats—these humanize your presence
  • Private reply buttons that make it easier to respond instantly

Telegram Tip: Use Crescitaly.com’s Telegram automation tools to schedule and syndicate your content while tracking response rates in real-time.

Why Most Creators Get Engagement Wrong

There’s a dangerous mindset today: obsessing over reach without fostering engagement. Remember, going viral without a community is like shouting in the wind.

Common mistakes:

  • Posting without any call to action
  • Ignoring comments (or turning them off)
  • Buying low-quality followers instead of promoting interaction
  • Sticking to the same content style without A/B testing responses

Instead, structured content calendars that lead into specific engagement moments—surveys, debates, giveaways—yield much better long-term growth.

Tools That Give You an Edge

Engagement can be organic—but strategic tools accelerate your learning curve.

Top tools worth using:

  • Crescitaly.com: Real-time engagement analytics, action-triggered boosts, and platform-specific insights
  • Metricool and Later: For content scheduling and comment tracking
  • TikTok Creator Center and Instagram Insights: Free native tools showing granular viewer behavior
"Using Crescitaly’s dashboard, I pinpointed the exact save-count that triggered our Reel's placement on Explore. Data reveals the magic." — Eli Warner, Digital Campaign Manager, DTC Fresh

Looking ahead into late 2024 and 2025, keep your eye on these trends:

  • Reply Culture: Platforms are rewarding creators who respond quickly and contextually
  • Micro-posting: Short, fast updates that create a sense of immediacy—especially on Telegram and TikTok
  • Decentralized Metrics: Platforms will lean harder into engagement-per-view ratios, not vanity likes

Takeaways: Your Next Best Move

If you scan your last 10 posts on any platform—what’s missing? A question? A conversation starter? A surprise?

Here’s your immediate action plan to increase engagement on social media:

  • Audit your content for engagement CTAs: Do they exist?
  • Start using at least one engagement feature native to each platform (polls, replies, stitches)
  • Layer in targeted boosts via Crescitaly to give organic signals some algorithmic traction
  • Track not just followers—but saves, replies, comments, click-throughs

Don’t just grow an audience. Build an audience that talks back. That’s real influence.

Meta Title: How to Increase Engagement on Social Media

Meta Description: Learn how to boost engagement on platforms like Instagram, TikTok, YouTube, and Telegram using tools and strategies that work in 2024.

Tags: Instagram, SMM panel, TikTok growth, YouTube tips, Telegram marketing, social media engagement

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