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How to Increase Engagement on Social Media in 2024

Crescitaly Staff

Crescitaly Staff

— 3 min read

Back in 2016, the phrase “turn on post notifications” became a mini-movement, as Instagram shifted to an algorithmic feed. Creators scrambled for visibility, brands begged for likes, and everyone asked the same question: how do I increase engagement?

Fast forward to 2024—the platforms have changed, but the goal hasn’t. With TikTok’s endless scroll, Instagram’s battle for attention, YouTube’s Shorts, and Telegram’s niche power user base, engagement still reigns supreme. So how can marketers and creators turn passive scrollers into active participants?

In this guide, we dive deep into how to increase engagement across platforms, using actionable data, modern tactics, and pro-level tools like Crescitaly to move fast and grow smart.

The Engagement Economy: Why It’s Everything

Before we jump into tactics, it’s worth understanding why engagement matters more than follower count in 2024. The social algorithms—from Instagram’s Reels tab to TikTok’s For You page—prioritize user interaction above all. That means:

  • Likes, comments, shares, and saves boost your visibility
  • Watch time and reposts trigger algorithmic lifts
  • Community replies and DMs are gold for retention
"The algorithm doesn’t care who you are. It cares what people do after they see you." – Social Media Analyst, Marco L.

So whether you're a brand launching a capsule drop or a coach pushing masterclasses, the engagement metrics beneath each post tell the real growth story.

Platform-by-Platform: Where and How to Boost Results

Instagram: Optimize Everything for the Save Button

Instagram’s engagement hierarchy has shifted. In 2024, saves and shares outperform likes by a long shot. Here’s what’s working now:

  • Carousels that offer “value in slides”—how-tos, checklists, or trends
  • Reels under 30 seconds with a hook-to-payoff format
  • Story polls, quizzes, and emoji sliders to boost DMs and visibility

Pro tip: Using Crescitaly's advanced panel, you can monitor the real-time performance of your content types (Reels vs. Carousels, for example) and double down on formats that drive saves—often the most overlooked metric.

TikTok: Hook in 3 Seconds or Get Scrolled

Engagement on TikTok happens fast—or not at all. What we’re seeing succeed lately:

  • Unexpected hooks in the first three seconds (“Wait until you hear this...”)
  • Response videos and duets that tap hot trends with your spin
  • Pinning top comments to create mini-discussions

According to Crescitaly's dashboard data from Q1 2024, videos under 15 seconds saw a 22% higher retention rate—critical for the For You page. Use that as your starting point for scripting.

YouTube: Long-Play + Short-Form Synergy

YouTube is no longer just for 10-minute tutorials. Shorts have expanded engagement potential drastically—but only when used strategically.

Engagement-First Tips for YouTube Shorts:

  • Keep captions and visuals synced—no dead air
  • Use curiosity gaps as cliffhangers (e.g. “Here’s what happened when I…”)
  • End with a CTA comment prompt: “Would you try this?”

Meanwhile, long-form content still nurtures subscribers. Don’t think of Shorts as cannibalizing your channel—they’re the top of your funnel.

Telegram: High-Reach, Low-Noise Engagement

For those building niche communities, Telegram offers unique advantages:

  • Broadcast channels for updates, product drops, and timed polls
  • Group chats for ongoing community engagement around challenges, Q&As
  • Automations and bots to manage feedback and reactions

The big win? Telegram posts aren’t buried by algorithmic feeds. If users opt-in, they see every message you send. That’s unparalleled organic reach if used respectfully.

Practical Tactics for Fast Engagement Wins

Use CTAs That Spark Emotion or Identity

Instead of “Like if you agree,” try:

  • “Are you on Team A or Team B?”
  • “Tell us in the comments—what would you do?”
  • “Screenshot this if you're an April-born Sagittarius 👀”

These sorts of prompts outperform generic calls because they invite reflection, identity signaling, or playful interaction.

If you miss a trend’s prime 48-hour window, your odds of visibility drop. Set up keyword alerts, follow competitor content calendars, or use Crescitaly’s trend tracking features to jump on viral audio, Instagram templates, or Shorts formats faster.

Analytics-Driven Content Tweaks

Monitor which content types give you ratios like saves per view or comments per like. These deeper engagement rates help you build future campaigns that punch above their view counts.

“A reel with 500 saves might convert more than one with 50K views. That’s the new math of social.” – Creator Coach, Talia W.

The Takeaway: Engagement Is a Strategy, Not a Stat

Growth without engagement is a vanity metric. But the reverse? A small group of deeply engaged users can unlock exponential reach—especially with the right platform mix. Here’s how to move forward:

  • Post with intention—every caption, clip, or comment prompt should serve a purpose
  • Engage back consistently—algorithms reward creators who interact in return
  • Use smart tools—platforms like Crescitaly.com give you the edge with real-time insights and support

2024 isn’t about chasing the algorithm—it’s about earning attention through presence, value, and strategy. And when you do it right, engagement becomes the fuel that turns viewers into fans, and fans into customers.

Meta Title: How to Increase Social Media Engagement in 2024

Meta Description: Learn how to increase engagement on Instagram, TikTok, YouTube, and Telegram with proven strategies and smart SMM panel tools.

Tags: Instagram, SMM panel, TikTok growth, YouTube Shorts, Telegram channels, Crescitaly, social media marketing

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