How to Increase Engagement on Social Media in 2024

Last year, a 23-year-old clothing brand owner in Milan went from struggling to sell 30 hoodies a month to selling out in 48 hours — all through a single, hyper-engaging TikTok video. What changed wasn’t her budget or her product. It was her engagement strategy.

In the ever-changing landscape of platforms like Instagram, TikTok, YouTube, and Telegram, engagement is the ultimate currency. Likes, comments, saves, shares — if users aren’t interacting, your content is invisible.

So how do creators, marketers, and entrepreneurs increase engagement in today’s algorithm-driven world? Let’s break it down.

The Engagement Equation: Why It Matters More Than Ever

Engagement isn’t just a vanity metric anymore — it’s a core signal for algorithms. Whether you’re building a following or driving conversions, those little interactions send a big message to social platforms: This content is worth pushing.

“Reach is vanity, engagement is sanity, and conversions are reality.” — Anonymous Digital Marketer

What Counts as Engagement?

Each platform has its own flavor, but here are the key metrics that matter most:

• Instagram: Likes, comments, shares, saves, story reactions, profile visits
• TikTok: Likes, comments, shares, favorites, watch time, profile clicks
• YouTube: Likes, comments, average view duration, subscriber growth, CTR
• Telegram: Message views, reactions, forwards, poll responses, group activity

High engagement tells the algorithm your content is useful or entertaining. Low engagement? It gets buried fast.

Instagram: Mastering Micro-Engagements

In 2024, Instagram is quietly becoming a power tool for conversions — provided you play by its rules. Engagement matters most in Stories and Reels, where the platform is pushing hard to compete with TikTok and YouTube Shorts.

What Works Right Now

• Interactive Stories: Use polls, quizzes, and emoji sliders to trigger fast taps
• Reel Hooks: Grab attention in the first 2 seconds, and use on-screen text that encourages repeat views
• Carousel Posts: Keep users swiping — boosts time spent and sends positive engagement signals

According to Crescitaly's dashboard data, accounts that post at least 2 Reels + 3 Stories a day see 40% higher engagement rates than those relying on static images alone. Volume matters — but consistency matters even more.

TikTok: Engagement through Entertainment

With over 1 billion monthly active users, TikTok is the sandbox for virality. But getting engagement takes more than trendy sounds — it requires storytelling designed for short attention spans.

Drive Engagement with the 3-E Formula

The best-performing TikToks tap into one (or all) of the following:

• Emotion: Make them laugh, cry, or feel seen — comments skyrocket when people relate
• Education: “Did you know?” videos increase saves and replays
• Escapism: Visual ASMR, dreamy transitions, or glow-ups that feel like magic

Here’s a pro tip: Add a subtle call to action in the caption. Something like “Follow for part 2” or “Tag someone who needs to see this” can double your engagement without looking spammy.

YouTube: Rewarding Deep Engagement

YouTube’s algorithm loves long watch times and genuine viewer interaction. While Shorts bring discovery, long-form videos build trust and deeper engagement.

How to Increase Engagement on YouTube:

• Ask questions early: Encourage comments by posing a viewer-focused question before the 1-minute mark
• Use cards and end screens: These guide users to other videos and keep them on your channel longer
• Pinned comments: Spark discussion threads by pinning your own thoughtful or polarizing comment

Creators who use Crescitaly's advanced panel to analyze top audience retention points are better able to script videos that keep users hooked — reducing drop-offs and increasing likes, subs, and comments.

Telegram: The Underrated Engagement Goldmine

Telegram might not be the flashiest network, but among communities, it’s a powerhouse of intimate, high-value engagement.

Turn Passive Followers into Active Fans

• Post with purpose: Use tight formatting with bold headlines and emojis to stand out in long chat logs
• Use voice notes and polls: These feel personal and increase interaction by up to 3x versus plain text
• Limit frequency: Telegram rewards quality over quantity — don’t over-message

One strategy we’ve seen work well? Offering Telegram-only discounts or behind-the-scenes drops. It drives engagement while reinforcing exclusivity — ideal for brands and creators looking to build loyalty.

Engagement Boosting Tactics You Can Apply Today

Optimize Timing

Post when your audience is most active. TikTok's analytics tab makes this easy, while Crescitaly’s dashboard enhances it with heatmaps across multiple platforms.

Cross-Pollinate Content

Take your best-performing TikToks and repost them on Reels and Shorts. Change captions slightly to match platform culture. One hit can go farther than you think.

Leverage Social Proof

Reply to comments publicly. Pin positive ones. Testimonials build momentum. And don't be afraid to show your face — engagement is always higher with human connection.

Conclusion: The Future Favors Creators Who Connect

The algorithms may shift. Trends will evolve. But one thing remains constant: social media rewards the creators who start conversations, not just broadcasts.

Whether you're managing a massive brand presence or just starting your creator journey, focus on content that invites response — not just attention. And when you need the data or tools to scale smartly, platforms like Crescitaly.com give you powerful visibility into what's working.

In 2024, engagement isn't optional — it's strategic. Make every like, comment, and share count.

Meta Title: How to Increase Engagement on Social Media

Meta Description: Discover expert strategies to increase engagement on Instagram, TikTok, YouTube & Telegram using tools like Crescitaly.

Tags: Instagram, TikTok, YouTube, Telegram, SMM panel, social media engagement, Crescitaly