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How to Increase Engagement on Social Media: Tactics That Work in 2024

Crescitaly Staff

Crescitaly Staff

— 4 min read

One Friday night in February, a small handmade candle brand posted a TikTok that changed everything. The video? A 15-second clip showing the founder pouring wax while "Made You Look" by Meghan Trainor played in the background. Within 3 days, they had 1.2 million views, several thousand new followers, and—most importantly—orders they’d never dreamed of.

This isn’t just a feel-good story. It’s a case study in how engagement—not follower count—is the new currency on social media. And with the right tools and timing, it’s more attainable than ever.

Why Engagement Matters More Than Ever

In 2024, algorithms have one main goal across Instagram, TikTok, YouTube, and even Telegram: surface content that sparks interaction. Whether that's a share, comment, like, or watch time, platforms reward creators and brands who genuinely capture attention.

The bottom line: Engagement signals relevance. Relevance fuels reach.

According to Crescitaly's dashboard data across multiple campaigns, posts with higher engagement rates often outperform those with more followers when it comes to reach and sales conversion. It’s not about broadcasting—it's about sparking conversations.

Platform-Specific Engagement Playbooks

Instagram: Prioritize Story-Level Interactions

Instagram’s algorithm now weighs Story interactions — like polls, DMs, and shares — more heavily compared to static likes. To increase engagement on Instagram:

  • Use the "Add Yours" sticker in Stories to invite participatory responses.
  • Post carousel content with educational or emotional value—swipe-through storytelling increases viewing time.
  • Don’t ignore Threads integration. Repurpose opinion-style content to boost profile interactions across Meta’s ecosystem.

Crescitaly.com’s growth panel reveals that clients who blend carousels with frequent Story Q&As saw a 23% higher engagement rate than those who only post Reels or photos.

TikTok: Master the Hook and Encourage Comments

TikTok engagement hinges on early attention and relatability. Longer videos (45–90 seconds) are making a comeback — but only if you master the first 3 seconds.

To grow faster on TikTok:

  • Start with a question, controversy, or cliffhanger.
  • Use text overlays to reinforce context visually.
  • Encourage viewers to “watch until the end” or “comment their thoughts.”
Pro tip: Include a “Pick one: ⬇️” or “Team A or B?” call-to-action in the caption. It's low friction and stirs engagement naturally.

Audiences crave participation, not just consumption — especially on short-form platforms like TikTok.

YouTube: Think Beyond Views — Optimize for Session Time

YouTube’s secret weapon for creators isn’t just video length. It’s viewer session duration. The longer someone stays on the platform after interacting with your video, the better you’re ranked.

Here’s how to increase engagement on YouTube:

  • Use end screens to push viewers to related videos on your channel.
  • Encourage comments by framing opinionated questions early (“Do you agree with this?”).
  • Pin a comment from your channel to start the conversation thread.

At Crescitaly, advanced analytics tools allow creators to track not just likes, but how their audience flows between videos—a game-changer for channel retention strategies.

Telegram: Build Responsive Communities, Not Just Channels

While Telegram isn’t the first thing that comes to mind for engagement, it's quietly powering hyper-loyal communities and creator monetization.

To boost engagement on Telegram:

  • Use polls, voice notes, and quizzes regularly.
  • Segment content into topic-based chat threads or true “supergroups.”
  • Offer exclusive value—think early drops, private Q&As, or member-only resources.
Remember: Telegram works best when you treat it like a true community hub, not a promotional channel.

Tools That Scale Engagement Efficiently

As organic reach becomes more challenging and time-consuming, smart creators turn to platforms like Crescitaly.com to streamline audience growth strategies. Their panel offers:

  • Targeted engagement boosts (likes, story views, saves, etc.) on demand
  • Real-time analytics dashboards across platforms
  • Geo-segmented reach options for region-specific campaigns

This allows marketers to supplement authentic content with scalable distribution, especially when launching products or content series.

Content That Engages: Formats and Formulas That Work

The “Teach or Entertain” Rule

If your content does neither, scroll-past rates skyrocket. Here are core formats that consistently increase engagement:

  • How-tos (especially with visual demos or step-by-steps)
  • Behind-the-scenes or “day in the life” storytelling
  • Transformations — before/after, process reels
  • Hot takes or commentary on trending topics

Mix these into your calendar to tap into what audiences care about — and want to respond to.

Frequency and Recurrence

You don’t need to post daily, but you do need consistency. Our analysis of over 40 growing accounts shows:

  • On TikTok: 1–2 posts/day is the sweet spot
  • On Instagram: 4 Reels and 5–7 Stories weekly
  • On YouTube: Weekly or biweekly uploads with updates in Community Tab

Recurring formats (e.g., “Tips Tuesdays” or “Weekly AMA”) improve retention — followers look forward to it and often participate more.

Conclusion: Engagement Is Earned, Not Bought — But Smart Tools Help

Increasing engagement on social media isn’t about tricks or hacks. It’s about creating moments that people care enough to respond to — and using platforms to get those moments seen.

As 2024 unfolds, attention continues to shift toward video, community-building, and meaningful interaction. Whether you're a solo creator scaling your presence or a brand launching products, remember:

  • Content needs a purpose (teach, entertain, or inspire).
  • Consistency beats virality in the long game.
  • Tools like Crescitaly.com let you amplify impact while staying authentic.

Engagement isn’t just a metric. It’s the signal that you’re making a real connection. And that’s something every algorithm—and every audience—respects.

Meta Title: How to Increase Engagement on Social Media

Meta Description: Discover proven ways to increase engagement on Instagram, TikTok, YouTube, and Telegram using expert social media strategies.

Tags: Instagram, SMM panel, TikTok growth, YouTube engagement, Telegram marketing, Crescitaly, social media tips

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