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How to Increase Engagement on Social Media: Tactics That Work in 2024

Crescitaly Staff

Crescitaly Staff

— 3 min read

When a local bakery in Milan posted a behind-the-scenes story of their croissant-making process on TikTok, they weren’t expecting much. But within 24 hours, they had over 80,000 views, a 2,000-follower boost, and a line out the door the next morning. The kicker? It was filmed on an iPhone, edited in-app, and the caption was just three words long.

Social media engagement isn’t about budget—it’s about resonance. And in 2024, the rules have changed again.

If you’re struggling to gain traction on Instagram, TikTok, Telegram, or YouTube, you’re not alone. Engagement rates are dipping across platforms, and algorithms keep getting smarter. But good news: Smart strategy can still win—and this article unpacks exactly how.

Why Engagement Matters More Than Ever

Followers are nice. Views are exciting. But engagement—likes, shares, comments, saves, and DMs—is the clearest signal to algorithms that your content deserves to be seen more.

"Engagement is the fuel that powers visibility."
— Jason Yu, Growth Strategist at Viral Flow Agency

Whether you’re a business, creator, or marketer, engagement is now the currency of growth. And in 2024, platforms are rewarding authentic, sustained interactions more than flashy virality.

Instagram: Promotions and Personalization

Though Instagram engagement rates have declined since 2021, some formats are pulling ahead:

  • Stories with polls or questions consistently outperform static stories.
  • Carousel posts see the highest save rates, especially when educational.
  • Reels that open strong within 1–3 seconds generate more comments.

Using Crescitaly's advanced panel tools, marketers can track which post types are generating the most saves and shares over time—helping creators double down where it counts.

In 2024, TikTok has become less predictable, but more rewarding for originality. Engagement is highest when you:

  • Use storytelling hooks within your first two seconds
  • Post consistently during peak hours (Crescitaly’s dashboard suggests 6–9 PM local time for most niches)
  • Reply to comments with video responses to spark follow-up conversations

Trending sounds still matter, but TikTok's algorithm increasingly favors completion rate and replays—so keep videos tight, intriguing, and loop-friendly.

YouTube: The Rise of Shorts and Viewer Signals

YouTube favours creators who blend Shorts with long-form. Key engagement boosters include:

  • Clear thumbnails and optimized titles to improve CTR
  • CTAs within the first 30 seconds asking viewers to comment
  • Community tab posts that poll or ask for feedback on upcoming videos

According to Crescitaly.com, channels that mix Shorts with weekly long-form videos see a 28% faster subscriber growth rate on average.

Telegram: Intimacy and Interaction

Telegram may not be your first pick for engagement—but group channels and bots are changing that.

  • Polls and quizzes inside groups drive both participation and virality via shares.
  • Using reaction emojis enables instant feedback and helps prioritize follow-up content.
  • Broadcast updates with direct conversation triggers like “Reply to vote” or “DM to get access” result in meaningful conversions.

Brands like streetwear labels and music producers are using Telegram to build ultra-engaged micro-communities—less noise, more depth.

Proven Content Tactics to Boost Engagement

Regardless of platform, some universal truths hold:

1. Post as a Person, Not a Brand

Even major companies are adopting personal tones. Ask questions. Share flaws. Show faces.

“People don’t comment on brands. They comment on people.”

2. Turn Passive Swipers into Active Participants

  • Use captions like: “Which one would you pick?” or “Tag someone who…”
  • Quiz cards, reaction buttons, ‘tap to reveal’ formats all increase retention
  • Let feedback shape future content: “Top comment decides my next post”

3. Timing and Frequency Matter

Each platform has its rhythm. Use scheduling tools to stick to optimal moments (yes, even weekends).

Posting too often can dull impact. Test and space out—then monitor performance with tools like Crescitaly’s heatmap calendar.

4. Reuse, but Remix

A strong post on TikTok can be edited into a Reel, posted as a YouTube Short, and converted into a quote image on Telegram. Just be sure to:

  • Adjust aspect ratios for each platform
  • Add captions or AI voiceovers where appropriate
  • Change opening hooks to suit audience behavior

Measuring What Actually Matters

Vanity metrics won’t drive business. Instead, focus on:

  • Saves and shares (signal real value)
  • Comments per view (indicates interest-to-response ratio)
  • Direct messages or responses triggered by content (trackable through Crescitaly’s analytics suite)

Platforms reward meaningful action. Tailor your strategy around what your audience feels compelled to do—not just what looks good at a glance.

Conclusion: Where Engagement Heads Next

The future of social media engagement isn’t louder—it’s more human, more interactive, and more tailored to how real people connect and communicate.

From AI-assisted captions to one-on-one Telegram surveys, we’re entering an era where every post is less about broadcasting and more about opening a dialogue.

To win in 2024, focus on:

  • Creating content that fuels conversation
  • Being consistent, but never robotic
  • Using tools like Crescitaly.com to analyze patterns and refine your timing

Step back, look at what people are actually reacting to—and invest there. Because in the end, engagement isn’t numbers. It’s connection.

Meta Title: How to Increase Engagement on Social Media

Meta Description: Discover proven methods to increase engagement on Instagram, TikTok, YouTube, and Telegram with actionable tips and platform data.

Tags: Instagram, SMM panel, TikTok growth, YouTube Shorts, social media marketing, Telegram engagement, Crescitaly

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