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How to Increase Engagement Rate on Social Media in 2024

Crescitaly Staff

Crescitaly Staff

— 4 min read

In 2024, the difference between a thriving creator and an invisible one often comes down to a single metric: engagement rate. Whether you're chasing brand deals, pushing a product, or building a loyal community, boosting your engagement rate is the key to staying relevant on fast-moving platforms like Instagram, TikTok, YouTube, and Telegram.

This isn’t just about likes and comments — it's about creating moments that make people stop scrolling. But how do you actually grow engagement in an algorithm-driven world where attention spans are shrinking and competition is brutal?

Let’s break down the strategies that are working now — with real tactics, platform-specific tips, and a look at the tools top marketers and creators rely on.

Why Engagement Rate Matters More Than Follower Count

Here’s the harsh truth: high follower counts with low engagement scream inauthenticity. In fact, according to a study by Influencer Marketing Hub, brands now prioritize engagement rates over audience size when selecting influencers.

"Brands don’t pay for followers; they pay for impact. And impact is measurable through engagement."

Algorithms reward posts that spark reactions. Whether it's a save, comment, or share, every tap tells the platform, “this content matters.” The result? More reach, more visibility, and more opportunities to grow organically.

The Engagement Breakdown by Platform

Each social media platform has its unique rhythm and audience behavior. Let’s explore the nuances across the four powerhouses of digital engagement.

Instagram: Engagement is in the Details

  • Carousel posts generate up to 3.1x more engagement than single-image posts. Add value slide by slide.
  • Instagram Stories with interactive stickers like polls and questions boost engagement by 20% on average.
  • Reels are prioritized in the Explore feed. Short, trend-driven videos with strong hooks outperform static content.

Using Crescitaly's advanced panel, creators can track granular data like story drop-off rates and post reach, helping them adapt content for better retention. Real-time metrics make all the difference when optimizing for performance.

TikTok: Hook, Value, Retain

  • Start with a compelling hook in the first 3 seconds. Attention is currency.
  • Videos between 9–15 seconds often earn higher completion rates, a critical factor in the For You Page algorithm.
  • Engage directly: ask a question, reply to comments with video, or create duet-chains that encourage participation.

Top TikTokers also post 2–4 times per day. It sounds intense, but even repurposing snippets from long-form YouTube content can work wonders.

YouTube: Long-form Meets Loyalty

  • YouTube Shorts are a growth engine for new subscribers. Ensure your shorts link back to playlists or full videos.
  • Post consistently. Channels that upload weekly see up to 40% more engagement over time, according to YouTube analytics.
  • Pinned comments, polls, and live chat are underrated tools to encourage direct interaction.

If you’ve been sleeping on the community tab — it’s time to wake up. Polls and images posted here can drive real discussions among subscribers and reignite older audiences.

Telegram: The Power of Intimacy

  • Broadcast channels are perfect for delivering authority-boosting content: e.g., daily tips, exclusive offers, or curated news.
  • Invite responses using message reactions and pinned messages to prompt feedback loops.
  • Run exclusive polls or Q&A sessions. Telegram users crave connection — not just consumption.

According to Crescitaly's dashboard data, Telegram broadcast channels with consistent daily posts and interactive content receive 35% more replies and reactions than passive channels.

Tactics for Boosting Engagement Across Platforms

Engagement can't be faked — but it can be engineered. Here's how top-performing accounts are doing just that:

1. Audit and Optimize Regularly

Look at which posts historically performed well and why. Use A/B testing on CTAs, post types, and publishing times. Crescitaly.com makes this easier by showing post-level metrics across Instagram, TikTok, and Telegram in one intuitive dashboard.

2. Relevance Over Virality

Going viral is fleeting. Relevance sustains engagement. Stay on top of trends, but bend them to fit your brand’s voice and niche.

3. Micro-Content from Macro Work

Take a detailed YouTube video and slice it into:

  • Short TikToks or Reels with visual hooks
  • Quote-based Instagram carousels
  • Telegram tips or audiograms

This multiplies your touchpoints without multiplying your workload.

4. Create Interaction Triggers

Add intentional prompts in all content. Ask questions, encourage shares, or build “open loops” that carry into the next post. Every action is an engagement signal.

5. Show Up Consistently

It’s simple but effective: the algorithm favors repetition. Posting schedules should be sacred, not sporadic.

  • AI-aided scripting: More creators are using tools like ChatGPT to craft engaging hooks, captions, and responses efficiently.
  • Story-first editing: Raw is in, but it must be intentional. Authenticity beats polish when the story is strong.
  • Platform-crossing conversations: Threads started on YouTube and continued in Telegram or Instagram DMs are building deeper loops of engagement.

Expect more creators to build trust ecosystems — where people don't just follow, they return, they act, and they advocate.

The Takeaway

Boosting social media engagement in 2024 isn’t about chasing trends — it's about engineering meaningful micro-interactions. Whether you're a solo creator or managing multiple brands via an SMM panel, your edge lies in tracking what moves people and iterating fast.

Your next step? Audit your latest 30 days of content. Pick one tactic from this guide, test it this week, and measure the results. Then double down. Platforms like Crescitaly.com can help you scale those insights across Instagram, TikTok, YouTube, and Telegram without wasting time on guesswork.

Because in a crowded feed, engagement is the only voice that cuts through.

Meta Title: Increase Engagement Rate on Social Media in 2024

Meta Description: Discover proven ways to increase engagement rate across Instagram, TikTok, YouTube, and Telegram using data-driven strategies.

Tags: Instagram, SMM panel, TikTok growth, YouTube strategy, Telegram marketing, engagement rate, Crescitaly

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