How to Increase Views on Reels: Proven Tactics for 2024
Back in 2022, Brazilian TikTok creator João Grassi posted a single, 8-second clip of him making pastel de queijo. Surprisingly, it racked up over 3 million views in 48 hours — turning João into a local food icon overnight. How? He nailed the timing, trending audio, and thumb-stopping visuals. In today’s crowded content race, mastering Reels is no longer an optional skill; it’s a survival strategy for creators and marketers alike.
Between Instagram, TikTok, and YouTube Shorts, Reels content dominates the algorithmic landscape. Platforms reward vertical videos with premium real estate and virality potential — but views don’t happen by accident.
This guide breaks down the latest strategies to increase views on Reels in 2024 — whether you're a solo entrepreneur, a social media manager, or part of a larger brand operation.
Why Reels Matter More Than Ever
The shift is clear: short-form video is no longer an experiment — it is the main course.
- Instagram: Reels generate 67% more engagement than traditional video posts, according to Meta’s internal data.
- TikTok: With over 1 billion monthly users, TikTok’s entire ecosystem revolves around short videos.
- YouTube: Shorts now average over 50 billion daily views as per YouTube’s CEO announcement in early 2024.
For creators and brands, Reels are a front door to discovery, community, and conversion. But just posting a video isn't enough. You need strategy, consistency, and tools.
Optimize for Algorithm Compliance
Each platform has its own algorithmic DNA, but common threads unite them:
1. Use Native Tools
Don’t recycle TikTok Reels with watermarks on Instagram. Each app prioritizes content edited and enhanced natively. If you film outside the app, at least upload it directly without watermark traces.
2. Read Engagement Signals
High-performing Reels usually share key traits:
- Early engagement within the first hour
- Full watch-through rates above 70%
- Replays and shares — more important than likes
"Watch time and replays are the secret sauce. Without dwell time, your Reel won't reach the next layer of audience," notes Aria Devlin, Growth Lead at a global beauty brand with 2.4M followers on Instagram.
3. Leverage Captions, Hashtags, and Metadata
Use searchable, keyword-rich captions. Hashtags help your content land on relevant Explore or For You pages, especially on TikTok and Instagram.
Shoot Smarter: The Anatomy of a Scroll-Stopping Reel
Virality can’t be forced, but optimization can be engineered.
Hook in 2 Seconds
Your intro is make-or-break. Start with movement, a bold question, or visual misdirection to make users pause.
Aspect Ratio and Video Quality
- Use 9:16 vertical format
- Upload in 1080p minimum
- Avoid blurry or over-filtered aesthetics
Trending Sounds and Templates
Platforms push videos that ride trending audio or established formats. TikTok even highlights trending sounds — use them early in the cycle for max exposure.
Timing Matters: When and How Often to Post
Frequency is about more than hustling harder — it's about training the algorithm to expect (and promote) your content.
- Instagram: Reels once a day or 3-5 per week sustains visibility
- TikTok: Power users post 1–3 times daily, especially during trend surges
- YouTube Shorts: Weekly uploads + remixed content from long-form videos can boost watch hours
According to insights from Crescitaly's dashboard, consistent activity on TikTok leads to significantly higher average viewership within the first 7-day window — particularly when content is posted mid-week between 12PM–3PM local time.
Promote Beyond Organic: Use SMM Panels and Cross-Promotion
Relying solely on the algorithm may leave your content stuck in a loop. Promotion is the accelerant.
Smart Cross-Posting
Upload to TikTok, then repurpose to Instagram and YouTube Shorts (after removing watermarks via tools like Snaptik or SaveTok). Caption natively and adjust hashtags for each platform.
Use Panels to Boost Engagement
Modern SMM panels like Crescitaly.com let creators and marketers buy real engagement — views, likes, and followers — from trusted sources. This gives initial traction, encouraging the algorithm to test your Reel with wider audiences.
"Using Crescitaly's advanced panel, we scaled a product teaser from 8K to 120K views in under 48 hours. That momentum turned into actual newsletter signups," explains Diana Zhang, a founder in the creator tools space.
Common Pitfalls to Avoid
- Overedited videos — flashy transitions often distract more than they help
- Calls-to-action too early — save CTAs for the second half or final second
- Ignoring analytics — platform insights tell you which Reels retain viewers and lead to follows
Also, stop assuming one hit will snowball your whole account. The key to growth? Compounding quality, not chasing lottery wins.
Measuring Success (Beyond Views)
While views are the first metric marketers check, they shouldn't be the last. Instead, evaluate your Reels based on:
- Follower growth (%) over 7 days post-Reel
- Saved shares (especially on Instagram)
- Clicks to bio or link in description
- Comment quality — are people tagging friends or asking questions?
Final Takeaways: Reels That Reach, Not Just Play
Reels aren’t about chasing fame — they’re about compounding attention. Learning how to increase views on Reels in 2024 means mastering the algorithm, structuring your content for emotional and visual pull, and using strategic amplification tools.
Whether you’re documenting your startup journey, selling digital products, or building a brand audience from scratch, short-form content is your most scalable channel today.
And with tools like Crescitaly to help kickstart momentum and surface analytics faster, creators and marketers can navigate the Reels game with far more clarity than ever before.
Start experimenting. Audit your past Reels. And double down on the ones that hold eyeballs. The Reels train hasn't just left the station — it’s red-hot and moving fast.
Meta Title: How to Increase Views on Reels in 2024
Meta Description: Learn expert tips for increasing Reels views across Instagram, TikTok, and YouTube, using strategies and tools like Crescitaly.
Tags: Instagram, TikTok, YouTube Shorts, Reels marketing, SMM panel, social media growth, Crescitaly, content strategy
