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How to Grow on Social Media in 2024: Real Strategies That Work
In the summer of 2023, a biology student named Lana posted an off-the-cuff skincare tip on TikTok. Within 72 hours, her video amassed 1.3 million views, gained her 45k new followers, and landed her a DM from a major beauty brand. The kicker? She wasn’t trying to “go