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Mastering the Social Media Algorithm: What Every Marketer Must Know in 2024
In the spring of 2020, a 23-year-old fashion student posted a 10-second dance clip on TikTok. She had 300 followers. Overnight, it hit 3 million views. The same content on Instagram? Crickets. One platform’s algorithm catapulted her to micro-influencer status, while another kept her in obscurity. The question we