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Proven Ways to Increase Social Media Engagement in 2024

Crescitaly Staff

Crescitaly Staff

— 3 min read

It was a quiet Friday afternoon when Jordan, a small-batch coffee roaster from Portland, posted an Instagram Reel of their barista doing a flawless latte art pour. No paid promotion. No hashtags. Just a crisp, captivating 12-second video. By Monday, the post had over 1.2 million views, 83,000 likes, hundreds of DMs, and—most importantly—a 125% spike in weekend coffee orders.

Welcome to the new era of social media engagement, where algorithms reward creativity, and one authentic post can change the trajectory of a brand overnight. But it’s not just good luck—it’s strategy. And today, we're unpacking how marketers and creators like Jordan are increasing social media engagement across Instagram, TikTok, YouTube, and Telegram in 2024.

Understanding Engagement in 2024: It's More Than Likes

Social media platforms continuously update how they define and prioritize engagement. It’s no longer about vanity metrics; algorithms now reward:

  • Comment responses and threads
  • Shares and reposts (especially on TikTok and Instagram Stories)
  • Time spent on content (a key factor on YouTube and TikTok)
  • Direct messages initiated from posts
  • Saves and "add to favorites"
"Engagement is the oxygen of your content. Without it, your reach suffocates." — Social Lab, 2024 Trends Report

1. Instagram: Human First, Hashtags Last

Post Native to the Medium

Carousels still lead in performance—especially those that hook attention on the first slide and deliver value over 6–10 frames. Think: mini-tutorials, swipeable storytelling, before-and-after breakdowns.

Prioritize Story Stickers and Polls

According to Crescitaly.com, creators who used polls or quizzes in Stories at least 3 times per week saw an average 22% increase in message replies and sticker interactions.

Best Practices:

  • Use fewer but more targeted hashtags (5–8 max)
  • Post Reels with captions for sound-off viewers
  • Optimize bio links with smart link-in-bio tools

2. TikTok: Disrupt Fast, Deliver Faster

Build for the Loop

The TikTok algorithm favors videos with high rewatch rates. Content that "loops seamlessly" has a higher likelihood of going viral. Creators are editing videos so the last frame connects smoothly to the first.

Soft CTA Wins Engagement

Instead of “Like and follow!”, test lines like:

  • "What would you do here?"
  • "Tag someone who needs to try this."
  • "Was I wrong for this?"

Pro tip: Combine trending audio with original takes. You don’t need to dance—just react, explain, or remix in a way that feels authentic to your brand niche.

3. YouTube: Lean into Community, Not Just Views

YouTube Shorts Are the Rookie MVP

Short-form pushes on YouTube are paying off big time. Brands that post 2–3 Shorts per week see a lift in subscriber growth faster than those uploading only long-form videos.

Comments Are the New Metric

YouTube recently began pinning the most interacted-with comments higher, even above the creator’s own pinned comment. Engage directly, highlight UGC, and feature fan-made content to spike interaction.

Engagement Boost Checklist:

  • End each video with a meaningful open-ended question
  • Use YouTube Community posts to poll and tease uploads
  • Highlight 1–2 subscriber comments in your next video

4. Telegram: The Dark Horse of Engagement

Create Private Hype Loops

Telegram isn’t just a messenger—it’s a conversion machine. Niche creators thrive here through channels and broadcast-only groups.

Using Crescitaly’s advanced panel, marketers can track post-by-post reactions and monitor forward/share rates in Telegram channels—metrics unseen on Instagram or TikTok.

Telegram Strategies That Work:

  • Use polls for internal testing (e.g., upcoming product names)
  • Send voice messages—direct, personal and high-retention
  • Drop exclusive discount codes to spike urgency and engagement

Data-Backed Insights on What Engages in 2024

Across platforms, these formats outperform consistently:

  • Short-form video (under 30 seconds) with a strong *surprise* element
  • User-generated content with community-focused commentary
  • Replies in the comment section driving discussion (especially on TikTok and YouTube)
  • Behind-the-scenes and imperfect content—authenticity beats polish
"In 2024, quality doesn’t mean perfect. It means honest." — Tara Nishimura, Digital Strategist at NeonHive

Conclusion: Engagement Is Earned, Not Bought—But Tools Help

Increasing social media engagement today requires human-centric strategies aligned with platform-specific behaviors. Whether it’s TikTok loops, Instagram poll stickers, or YouTube subscriber shoutouts, the best creators understand one thing: they’re building relationships, not just feeding content machines.

That said, deep analytics and performance tools do matter. Platforms like Crescitaly.com are giving creators and marketers the insights they need to test, refine, and scale what works—from identifying optimal post times to tracking engagement growth across platforms.

The takeaway? Build smart, speak human, and analyze ruthlessly. Because in 2024, attention is currency—and engagement is how you earn it.

Meta Title: Increase Social Media Engagement in 2024

Meta Description: Discover top strategies to increase social media engagement effectively on TikTok, Instagram, YouTube, and Telegram in 2024.

Tags: Instagram, TikTok growth, YouTube Shorts, SMM panel, Social Media Engagement, Crescitaly

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