general

Social Media Growth Strategies That Actually Work in 2024

Crescitaly Staff

Crescitaly Staff

— 3 min read

Late last year, a small fashion creator in Milan went from 800 Instagram followers to 110K in less than four months — without a single paid ad. How? Hyper-targeted Reels, Telegram community drip feeds, and regular analytics optimization using third-party tools.

If you think social media growth in 2024 is harder than ever, you're not wrong. But also—not entirely right. Algorithms shift, yes. Platform rules evolve, yes. But users also demand more relevance, more authenticity, and frankly, more value.

In this article, we’ll unpack what’s actually working across platforms like Instagram, TikTok, YouTube, and Telegram — including insights pulled from power users of panels like Crescitaly.com, one of the top SMM platforms in Europe right now.

Platform-Wise Breakdown of Growth Strategies

Instagram: Reels, Reach, and Real-Time Community

Gone are the days when static posts could anchor your feed and drive growth. In 2024, Instagram Reels now account for over 60% of profile discovery, according to internal Meta benchmarks.

  • Reels First: Publish 3–5 Reels weekly with trending audio. Stay under 15 seconds unless storytelling calls for more.
  • Captions Still Matter: Use the caption to deliver layered context and CTA ("Save this for later" still converts well).
  • Stories + Broadcast Channels: Leverage Instagram’s new broadcast feature to funnel attention to upcoming launches or longer-form content on other platforms.
"Instagram is no longer a brand portfolio. It's your community handshake. Post like you're texting your top fan." — Alessia Forte, digital strategist at Milano Growth Lab

TikTok: Velocity Outweighs Polish, But Strategy Rules

You don’t need a ring light and DSLR to win on TikTok—you need intentional repetition. Trends change fast, but themes convert. Experts recommend laser-focusing on content buckets that reflect your niche, whether it’s finance tips or B2B storytelling.

  • Batch Production: Record 3–5 variations of the same idea to A/B performance over a 2–3 day arc.
  • Creator Hooks: "Things I wish I knew...", “You’re doing this wrong…”, and “don’t scroll if…” are still effective in 2024.
  • Engagement Loops: Ask questions in the last 3 seconds, and use Duets/Reacts to repost top comments as new content.

Using Crescitaly’s advanced panel, creators can now schedule TikToks across time zones and pull real-time drop-off rate insights by region—making content iteration faster than ever.

YouTube: SEO-Driven Growth With a Shorts Anchor

YouTube remains the long-game platform. But here's a twist: Shorts are now the top organic driver for new channel discovery. Nearly 48% of viral Shorts through Q1 2024 linked directly to channels under 5,000 subscribers.

  • Content Strategy: Lead with Shorts to grow subscriber base, then ladder viewers into long-form video series/playlists.
  • Smart Titling: Run titles through free YouTube SEO plugins and test versions based on CTR comparisons.
  • Community Tab: Use polls, memes, and sneak peeks in the community tab to increase average watch time through active engagement.
"Think of YouTube like Netflix with an algorithm. If they're binging your channel, you're winning. Shorts get them in the door." — Nico Tanaka, YouTube consultant & growth coach

Telegram: Retention Engine for Your Most Loyal Followers

Telegram isn't just an underground tool for crypto updates or indie music drops anymore. It's where creators are quietly building invitation-only inner circles, and marketers are using bot automation to create high-retention sales sequences.

  • Private Channel + Public Teaser: Use public teaser posts to give a glimpse of more detailed content behind private channels.
  • Auto-post With Purpose: Tools like Crescitaly allow timed drops that sync with Instagram post releases or YouTube go-lives.
  • Polls, Voice Notes, and Mini-Games: High interaction drives retention. Some creators report up to 78% weekly return rate using gamified formats.

Growth Principles That Transcend Platform

The Algorithm Isn’t Your Enemy—Inconsistency Is

Most creators aren't failing because of reach issues—they're falling off because of posting gaps or format clutter. Define your weekly rhythm by platform and stick with it for 30 days. Iterate based on solid data—not guesswork.

Human-Led Commenting Beats Any Automation

Authentic engagement still wins. Block off 15 minutes post-publish to respond to every DM or thread reply. Tag your community, not just shout at them.

Analyze, Then Amplify

Data-led decision making is having a moment. With centralized SMM panels like Crescitaly, users can monitor post-level KPIs across multiple platforms—without needing a separate VA or analyst. This allows immediate amplification of top-performing content via boosted posts or content splits.

What’s Next: Owning Your Data, Not Just the Channel

If there’s one forecast a smart marketer should bet on—it’s owned audience traction. That means email lists, Telegram channels, and even custom Discords will rise in weight as algorithms diversify further.

The goal? Scale one platform for reach, but migrate the attention to a channel where you control the interaction.

Growth isn’t magic. It’s a pattern—and in 2024, creators and marketers who document, test, and connect with their audiences in real-time will keep outpacing the rest.

Let the algorithms chase you for once.

Meta Title: Social Media Growth Strategies That Work

Meta Description: Learn real growth strategies for Instagram, TikTok, YouTube, and Telegram that top creators and marketers are using in 2024.

Tags: Instagram, SMM panel, TikTok growth, YouTube Shorts, Telegram marketing, social media strategy, Crescitaly

Read more