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How to Increase Followers on Social Media Without Relying on Luck
In early 2023, a small candle-making brand based in Naples posted a TikTok showing how they hand-pour soy wax into vintage wine bottles. Within two days, the video exploded—over 600,000 views, 20,000 new followers, and their Etsy store backordered for a month. That kind of overnight virality